Rate this articleAs businesses pivot towards a digital-first future, the threat of cyberattacks grows increasingly sophisticated, making cybersecurity a cornerstone of modern business strategy. In this high-stakes arena, cybersecurity marketing is crucial in shifting the narrative from alarm to assurance and demonstrating how advanced security can be a compelling value proposition. Recent data underscore the urgency for increased business cybersecurity: the global cost of cybercrimes is expected to reach $8