Get to Know Me
Who am I?
I (Eyal Katz :)) help B2B software companies discover their target audience and engage them with substance across a variety of channels and destinations. I understand that entrepreneurs are more than bar graphs and pie charts on a dashboard. They are smart and passionate dreamers, always seeking out the full potential in every aspect of their lives.
It is my mission to apply my hands-on experience as a B2B growth marketer in Fortune 500 companies and early stage startups. As first employee at AdNgin, now acquired by Outbrain. I played an instrumental role in propelling the company forward and helping it grow from $0 – $10K MRR in less than 8 months. I repeated this success with freemium (First marketer at Connecteam) and enterprise SaaS (several cyber security and devtools solutions) products that I instrumentally helped grow revenue from $50K MRR to $250K MRR and $5M to 12M ARR respectively.
I attribute my success to my methodological approach to continuously finding product market fit for small and large B2B software companies with effective market research and a targeted offering. I continue to help startups optimize their marketing funnels and introduce innovative growth channels that bring in more marketing qualified leads, with improved quality, and for reduced acquisition costs.
To help B2B software companies scale their marketing efforts and grow their revenue
To position data at the center of my banner. I am a marketing analytics junky and believe that everything can and should be tracked, analyzed, and optimized
To employ the right marketing strategy and tactics for your company, product, and audience. I do not employ cookie-cutter marketing
To thrive and excel in an intense environment while bringing an invigorating energy to your team
My Content Portfolio
Blog: 21 Best IntelliJ Plugins for 2019
Like other IDEs or CMSs before it, IntelliJ has quickly become more than an IDE. With its vast plugin marketplace, IntelliJ has turned into a full-fledged platform for all Java related coding...
Case study: From Pen & Paper to Mobile in 15 min
Putty, nails, hammers, wood, glue, sheet metal. When it comes to home and office restoration the tools of the trade are well established; or at least they were...
Web Copy: Timesheet Calculator
This simple time card calculator can be used for employees and managers alike. Please select conditions and options that best fit your personal time tracking needs.
Blog: How the Matrix Taught Us to Increase Ad Revenue
Remember that scene from the Matrix? Cypher and Agent Smith are having dinner at a restaurant. A fine steak is followed up by an expensive cigar, and Cypher tells Agent Smith that “ignorance is bliss.”