Get to Know Me

Who am I?

I help B2B software companies discover their target audience, engage them with substance  across a variety of channels and destinations. I understand that entrepreneurs are more than bar graphs and pie charts on a dashboard. They are smart and passionate dreamers, always seeking out the full potential in every aspect of their lives.

It is my mission to apply my hands-on experience as a B2B growth marketer in Fortune 500 companies and early stage startups. As first employee at AdNgin, now acquired by Outbrain. I played an instrumental role in propelling the company forward and helping it grow from $0 – $10K MRR in less than 8 months. I repeated this success with freemium and enterprise SaaS products that I instrumentally helped grow revenue from $50K MRR to $250K MRR and $5M to 12M ARR respectively.

I attribute my success to my methodological approach to continuously finding product market fit for small and large B2B software companies with effective market research and a targeted offering. I continue to help startups optimize their marketing funnels and introduce innovative growth channels that bring in more marketing qualified leads, with improved quality, and for reduced acquisition costs.

My mission

To help B2B software companies scale their marketing efforts and grow their revenue

My essence

To position data at the center of my banner. I am a marketing analytics junky and believe that everything can and should be tracked, analyzed, and optimized

My promise

To employ the right marketing strategy and tactics for your company, product, and audience. I do not employ cookie-cutter marketing

My vibe

To thrive and excel in an intense environment while bringing an invigorating energy to your team

My Content Portfolio

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Blog: 21 Best IntelliJ Plugins for 2019

Like other IDEs or CMSs before it, IntelliJ has quickly become more than an IDE. With its vast plugin marketplace, IntelliJ has turned into a full-fledged platform for all Java related coding...

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Case study: From Pen & Paper to Mobile in 15 min

Putty, nails, hammers, wood, glue, sheet metal. When it comes to home and office restoration the tools of the trade are well established; or at least they were...

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Web Copy: Timesheet Calculator

This simple time card calculator can be used for employees and managers alike. Please select conditions and options that best fit your personal time tracking needs.

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Blog: How the Matrix Taught Us to Increase Ad Revenue

Remember that scene from the Matrix? Cypher and Agent Smith are having dinner at a restaurant. A fine steak is followed up by an expensive cigar, and Cypher tells Agent Smith that “ignorance is bliss.”