If you’re a B2B marketer in SaaS and tech, you’ve probably noticed a slight decrease in traffic from Google to your content. It’s because AI
Acquiring new B2B customers is getting demonstrably harder for startups and scale-ups. Why? For one, the average B2B buying group now involves 6 to 10
When a B2B startup starts to gain significant traction, its go-to-market strategy often isn’t built to handle scale. Sure, it works well enough in the
B2B marketing is notorious for its long sales cycles; it can feel like playing chess where your opponent takes weeks between moves. Unlike B2C, where
B2B buyers rely heavily on search to find solutions. Whether they are researching a solution for a specific problem or comparing options, most of the
Fake news is more than just the scandalous headlines with AI-generated images that your mom shares on Facebook. In 2025, exaggerated claims and overstated narratives