A surprising B2B marketing strategy that’s not just surviving, but thriving today is an ‘old’ favorite—webinar marketing. Why? Because webinars offer a unique blend of education, engagement, and direct communication, all from the comfort of your screen of choice. They’re a powerful tool for marketers looking to share insights, spark conversations, and generate those precious leads. 73% of B2B marketers and sales leaders say webinars are the number one way