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Why Listening to Your Customers Can Kill Your Startup
Eyal Katz

Why Listening to Your Customers Can Kill Your Startup

Here’s a scenario that may seem familiar: you’ve just launched your SaaS startup, and those first few customers feel like a dream come true. Their feedback pours in, and it’s tempting to treat each suggestion like gospel. After all, they’re the ones using your product, right? Bending over backward to please them seems like a no-brainer, and you start changing your product. But then, people start to complain—or don’t sign

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