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Top 19 Generative Engine Optimization (GEO) Service Companies
Eyal Katz

Top 19 Generative Engine Optimization (GEO) Service Companies

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Rate this articleIf you’re a B2B marketer in SaaS and tech, you’ve probably noticed a slight decrease in traffic from Google to your content. It’s because AI and LLM tools have changed the game for buyer research. Instead of typing a query into Google and scanning through links to find out about your solution, some buyers now ask generative AI tools like ChatGPT or Perplexity for a direct answer, or

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8 Essential B2B Customer Acquisition Strategies in an AI World
Eyal Katz

8 Essential B2B Customer Acquisition Strategies in an AI World

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Rate this articleAcquiring new B2B customers is getting demonstrably harder for startups and scale-ups. Why? For one, the average B2B buying group now involves 6 to 10 decision-makers, each armed with their own research. This drags out deal cycles in a marketplace where the cost to win each new customer continues to rise.  Another reason is that critical buying signals are often scattered across siloed systems, which prevents teams from

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