To measure or not measure – is there even a question? In 2024,  it seems that “to measure or not to measure?” is not even a question you can afford to ask. That being said, measuring the impact of marketing activities can still be challenging not only from a technical perspective (how to measure?) but also strategically (what to measure?).  That makes it even more shocking when a recent survey

There’s always a hot new B2B marketing trend to jump on, but “old school” email marketing remains a vital tool for startups and their CMOs. Its unique blend of accessibility and effectiveness makes it a must-have in any marketing strategy.  Consider this: a recent study shows that businesses see an average return of $36 for every dollar spent on email marketing. This striking figure showcases email marketing’s unparalleled ROI, especially

B2B marketing strategies constantly evolve to meet changes in the digital landscape, the B2B sales cycle, and technological breakthroughs. One thing has remained consistent: scouring the LinkedIn platform to generate high-quality leads. With its robust features and a user base of over 774 million professionals worldwide, LinkedIn is the go-to destination for B2B marketers looking to connect with decision-makers and industry professionals. Research indicates that 89% of B2B marketers utilize

Cybersecurity is crucial for every company’s strategy in today’s tech-driven world. With more frequent and complex cyber threats, it’s clear that robust cybersecurity isn’t just a nice-to-have—it’s essential. But for many startups, the challenge doesn’t stop at creating solid security solutions. The real battle is often about getting noticed. Despite a rapidly growing market with expected revenues hitting $166.20 billion in 2023, new cybersecurity providers face a tough crowd. It’s

In the B2B sector, finding leads is crucial for startup growth. But there’s a problem—traditional lead generation methods are too slow for the fast-paced startup environment. Generating traffic and leads is a major hurdle for marketers. There’s pressure to find scalable solutions that maximize efficiency without compromising quality. To address this, 76% of companies are turning to automated lead generation tools. These tools streamline the lead generation process and make