11 Top Cybersecurity Marketing Agencies

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Why do so many B2B cybersecurity companies struggle to grow, even when the technology is strong and the market demand exists? Generally, most startups and growth-stage cybersecurity firms are built around product and security development. As such, their resources are focused on those goals, so they run lean in marketing and don’t have the internal execution capacity required to sell consistently. This gap means they struggle to sell at scale, which limits growth and also narrows their options for funding or exit. 

Fortunately, there’s a solution to this problem: specialized cybersecurity marketing agencies. In a highly competitive marketplace, these firms help emerging cybersecurity providers to stand out and effectively communicate their solutions’ value to potential customers. This work is often more about customer education than promotional activities. Industry research shows that 53% of marketing activities focus on educating prospects about emerging threats, which reflects how much time and effort are required before potential buyers are in a position to evaluate cybersecurity solutions.

For B2B cybersecurity companies with growth ambitions, agencies provide a way to move forward without shifting focus away from product development. The right agency partner brings proven experience executing go-to-market work for cybersecurity companies in high-stakes growth environments. Let’s explore the top eleven cybersecurity marketing agencies and how they can take your company to the next level.

What are cybersecurity marketing agencies?

Cybersecurity marketing agencies focus on helping cybersecurity companies bring their products and services to market effectively. They work primarily with B2B cybersecurity vendors, from early-stage startups introducing new solutions to established companies competing in crowded security markets.

Here’s what sets them apart:

• Cybersecurity Domain Experience – They have prior experience working with cybersecurity products and security-focused teams, and understand common GTM challenges in the sector, such as how business and technical buyers evaluate solutions.
• Strategic and Practical Communication – Agencies help companies position and explain their solutions. They translate complex security concepts into clear, business-relevant messaging and marketing content that supports sales conversations.
• Industry-specific Marketing strategy and Execution – The cybersecurity space has its own set of marketing challenges, and these agencies develop bespoke strategies designed for it and execute them effectively.

The goal of a professional cybersecurity marketing agency is to help the right buyers understand why your solution matters and how it fits into their environment, while building credibility through sustained cybersecurity awareness in a market where trust influences every purchasing decision. It’s a significant factor in an industry where studies show that 82% of buyers prioritize trust over price.

With competition in the cybersecurity market continuing to increase, more vendors are entering the space with similar claims and overlapping capabilities. Effective cybersecurity marketing is now a growth requirement, especially for companies working toward scale, fundraising milestones, or an eventual exit.

Types of Cybersecurity Marketing Agencies

While cybersecurity marketing agencies share a common goal, they differ in how they approach execution and where they create value. Most firms offer some overlap in services, but are typically engaged for a primary function aligned with a company’s needs and stage. They can be classified as:

Performance Cybersecurity Performance Marketing Agencies

These agencies are engaged to run marketing programs with defined performance expectations oriented towards growth. Their focus is on operating and improving demand-focused activity, with accountability to measurable outcomes.

Traditional and Research Cybersecurity Marketing Agencies

Traditional agencies handle ongoing marketing activity across standard channels. Research-focused agencies provide insights that inform how marketing decisions are made.

Strategic Cybersecurity Marketing Agencies

Strategy-focused agencies define how a cybersecurity company approaches the market. Their work focuses on developing actionable strategies around positioning, audience focus, and how marketing supports business objectives.

Cybersecurity Content Marketing Agencies

Content marketing agencies produce a variety of written and visual cybersecurity content, most commonly blogs and case studies. They also generate social media and video content, as well as brand websites. Their work supports buyer evaluations by explaining security concepts clearly and accurately. 78% of cybersecurity companies consider content marketing to be a primary lead generation tool.

Cybersecurity Branding Agencies

How a cybersecurity company presents itself to the market is the focus of branding agencies. They’re typically engaged for work that shapes brand identity or supports major launches, or to help a company stake a claim to a unique niche in the marketplace.

6 Benefits of Cybersecurity Marketing Agencies

Partnering with a cybersecurity marketing agency offers many benefits, including:

1. Industry-specific market understanding – Experience drawn from the cybersecurity market helps align messaging and positioning with how buyers actually evaluate cybersecurity solutions.
2. Search visibility aligned with buyer intent – Specialized agencies align visibility efforts with cybersecurity-specific research behavior to improve the relevance of inbound demand.
3. Stronger coordination between marketing and sales – Marketing output that reflects actual cybersecurity buying conditions improves handoff quality and reduces friction during sales engagement.
4. Content that supports real buying processes – Agencies with cybersecurity experience produce marketing content that supports extended evaluation by both technical and business stakeholders to help buyers move forward with confidence.
5. Faster adaptation to market changes – In the rapidly changing cybersecurity landscape, agencies experienced in the sector can better adjust messaging and priorities to stay aligned with current buyer concerns.
6. Marketing support aligned with company growth – Scalable agency support allows cybersecurity companies to meet increasing marketing demands as the business grows.

What to Look for in a Cybersecurity Marketing Agency

When selecting a cybersecurity marketing agency, consider these essential factors to ensure a successful partnership:

Evaluation Area	What to Look for	Why It Matters
Cybersecurity domain expertise	Demonstrated experience marketing cybersecurity products and services	Cybersecurity buyers expect accuracy and domain fluency during the buying process
Evidence of results	Clear examples of impact from prior cybersecurity engagements	Proof of execution reduces uncertainty when selecting a specialized partner
Ability to scale with growth	Capacity to support changing needs as the company grows	Marketing requirements increase as cybersecurity companies scale
Content and SEO credibility	Ability to produce accurate cybersecurity content that performs in search	Buyers rely on content and search to research and evaluate security solutions
Generative Engine Optimization (GEO) strategy	Understanding of how to optimize content for search in modern discovery environments	Discovery and research increasingly happens outside traditional search engines
GTM engineering capability	Ability to design and operate the systems that connect marketing activity to pipeline	Repeatable growth depends on reliable go-to-market infrastructure
Fluency in the latest AI marketing tools	Practical use of AI tools to improve targeting, performance, and execution	Faster iteration improves relevance in competitive markets

11 Top Cybersecurity Marketing Agencies (by category)

Performance Agencies

1. mvpGrow

mvpGrow is a cybersecurity marketing agency with deep operating experience across startup, growth, and public-market security companies. The team has helped cybersecurity firms raise more than $1B in funding and has participated directly in three exits. They are also the team behind CyberMatch.tech, a platform designed to connect cybersecurity buyers and sellers. 

mvpGrow works with B2B startups and established companies of all sizes. Engagements are execution-heavy and oriented around building durable pipeline and revenue outcomes. With a global team of cybersecurity experts and current knowledge of the latest tools and technologies, mvpGrow is the on-demand marketing department your organization needs for increased visibility and continued growth.

Key services:

• Cybersecurity positioning and go-to-market strategy
• Buyer and ICP development for security products
• Technical content and thought leadership for security audiences
• Demand programs aligned to fundraising or exit milestones
• HubSpot Platinum Solutions Agency Partner

Best for: Early-stage and growth-stage cybersecurity startups that need hands-on execution tied to pipeline and long-term growth goals.

Review: “If you need someone to help you find the best product-market fit and take ownership of your marketing operations, (founder/CEO Eyal Katz) is one of the best I’ve met.”

2. Filament

Filament’s work centers on SEO-led growth and paid acquisition, supported by content programs designed to attract and convert security buyers over time. They activate performance-focused marketing with an emphasis on inbound demand and lead acquisition. For cybersecurity vendors, their focus is on ensuring that product claims align with tangible capabilities to elevate your brand’s credibility over the competition.

Best for: Cybersecurity firms and MSSPs that need reliable inbound lead generation to support sales pipeline goals. This is especially relevant for CaaS providers, where buyers rely on inbound research to assess service scope, credibility, and operational maturity before engaging with a vendor.

Review: “I found them to be organized and efficient. They have solid recommendations that have rationale behind them.”

Traditional and Research Agencies

3. iSMG

iSMG leverages long-established industry programs anchored in practitioner research. Vendors use their surveys and market studies to understand buyer priorities and validate market assumptions before committing to broader marketing activity. It helps teams shape positioning and planning within marketing motions that rely on proven channels and formats.

Best for: Mid-market and enterprise cybersecurity vendors that need independent research to inform traditional marketing planning and positioning.

Review: “iSMG’s commitment to fostering a robust information security discourse has been fundamental to my growth.”

4. Magnetude Consulting

Magnetude works is a traditional full-service B2B marketing agency that helps security vendors message and sell to both business and technical roles. It understands how revenue flows through the funnel, and uses analytics and operational data to guide marketing and go-to-market decisions. Their goal is to align marketing, sales, and operations around realistic growth paths.

Best for: Enterprise cybersecurity companies with complex funnels that need traditional marketing and GTM planning.

Review: “They worked quickly and were able to deliver what we needed. They were able to take our ideas and make them a reality.”

Strategic Agencies

5. CyberTheory

CyberTheory specializes in market definition and positioning decisions that sit upstream of execution. The firm conducts primary research with security leaders, including buyer surveys and competitive analysis, to understand how products are evaluated in real purchasing scenarios. These findings are used to define audience focus and messaging direction before go-to-market plans are finalized.

Best for: Cybersecurity vendors planning a product launch or repositioning effort.

Review: “CyberTheory designed a Google Ads paid search campaign using relevant keywords to attract the vendor’s target audience.”

6. GlassCanopy

Specializing in content and lead gen strategies for complex sales, glassCanopy delivers strategic blueprints that internal teams use to guide execution across established channels. Their cybersecurity practice revolves around structuring messaging and buyer education to fit the way a solution’s risk and credibility are evaluated over time. The goal is to deliver the analytics, marketing automation, and lead nurturing needed to close the long sale faster.

Best for: Cybersecurity vendors selling complex, technical platforms to enterprise buying committees.

Review: “The best thing is that they are all experienced and have so many connections. That helps customers in every field.”

Content Agencies

7. IOD [Iamondemand]

IOD focuses on producing detailed cybersecurity content that supports buyer evaluation during complex sales cycles. The firm is known for deep technical writing, particularly blogs, case studies, and pillar content that explains security concepts without oversimplification,  including areas like Identity and Access Management (IAM) tools that require precision to evaluate. They also provide video content and creative services, along with strategy and editorial planning.

Best for: Technically accurate content to support inbound demand and buyer education.

Review: “IOD’s deep understanding of our mindset, ecosystem, and technology makes them an invaluable content partner.”

8. Draft.dev

Draft.dev creates marketing content for cybersecurity companies that sell to developers and engineering-led teams. Its model relies on a vetted network of technical practitioners who write under their own bylines, bringing firsthand credibility to blogs and technical articles. This approach is leveraged to reach hands-on security audiences through developer channels.

Best for: Content that builds awareness and trust within developer communities and open technical ecosystems.

Review: “Draft.dev really accelerated our developer-focused marketing efforts.”

9. HackerContent

HackerContent produces technical cybersecurity content designed to help prospects understand security concepts and product capabilities as they assess solutions. The firm creates technical blogs and long-form assets such as whitepapers, landing pages, tutorials, and documentation, along with video content like demos and explainers. They also offer strategy development and social media marketing services.

Best for: Producing highly technical written and video content for product education and evaluation.

Review: “Thanks to HackerContent, we’ve added engaging technical security content to our blogs.”

Branding Agencies

10. CyberBridge Marketing

CyberBridge Marketing delivers branding and awareness work for cybersecurity companies with a strong emphasis on social visibility. They design LinkedIn programs, executive social presence, and influencer collaborations that help security brands participate credibly in industry conversations. This work is often paired with campaign creative and brand messaging updates used during launches or broader awareness pushes.

Best for: MSPs and cybersecurity vendors that lack an internal brand or social team and need external support to build market presence.

Review: “They have a keen ability to understand the audience, craft compelling messaging, and consistently deliver growth results in all facets of digital marketing.”

11. hello.

The hello. design agency creates brand identities and websites for technology startups, including cybersecurity. Work commonly includes product UX-UI design for B2B platforms, logos, brand guidelines, and custom site design with Webflow development. They also produce launch design assets such as landing pages and product videos, which help early-stage teams present a coherent visual identity.

Best for: Early-stage cybersecurity startups that need a design partner to ship a complete brand and website fast.

Review: “Their creativity is reflected simply by their awesome deliverables—from marketing collateral to deep tech product design.”

Grow Your Cybersecurity Firm with the Right Marketers

Building a successful cybersecurity company requires more than strong technology. It also requires marketing that clearly communicates value to the right buyers and supports how security solutions are evaluated and purchased. In a competitive market, specialized cybersecurity marketing agencies help companies move beyond awareness and toward sustained growth.

With mvpGROW, cybersecurity startups can expect a partnership that addresses their marketing needs while aligning with their business goals. We accelerate the growth of B2B cybersecurity startups with comprehensive, creative marketing that’s designed to position your brand with the ideal product-market fit. As a full-service marketing agency with a deep understanding of the cybersecurity sector, you get a well-rounded range of services combined with custom strategies to drive continued growth and a successful exit. Contact mvpGrow today for a free cybersecurity marketing consultation.