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chatgpt vs bard: the experiment

ChatGPT vs. BARD: The Experiment

ChatGPT has come into our world with a thunderous roar of millions of keyboard clicking at prompts. The somewhat unexpected level of interest that the general public has displayed in ChatGPT has led Google to quickly scramble their AI jets and get BARD off the ground and in flight.

chatgpt vs bard

Is it too late though for BARD? ChatGPT has become so disruptive so quickly that for BARD to make an impact it now must be significantly better than ChatGPT. So I decided to test them out.  But before, what is ChatGPT? what is BARD? And, how do they work?

What is ChatGPT?

According to, well, ChatGPT, ChatGPT is “…an advanced language model developed by OpenAI. It is based on the GPT (Generative Pre-trained Transformer) architecture, specifically GPT-3.5 (I use the paid version)

It is designed to generate human-like responses given a prompt or a conversation context. ChatGPT has been trained on a diverse range of internet text data, allowing it to acquire knowledge and language patterns. 

The training process involves pre-training and fine-tuning. During pre-training, the model learns to predict what comes next in a given sentence by analyzing a vast amount of text from books, articles, websites, and other sources. This helps the model to develop a general understanding of grammar, facts, and some reasoning abilities”.

What is BARD?

According to BARD itself, BARD is “…a large language model, also known as a conversational AI or chatbot trained to be informative and comprehensive. I (BARD) am trained on a massive amount of text data, and I am able to communicate and generate human-like text in response to a wide range of prompts and questions”.

The experiment

The experiment I ran to compare ChatGPT and BARD is very simple. I took the same prompt and gave it to both ChatGPT and BARD.

I should mention that I use ChatGPT 3.5 (paid version) vs. BARD’s free version. This provides a slight advantage to ChatGPT. However, BARD should have access to more updated information that ChatGPT 3.5 does. 

For the purpose of the experiment, I chose a subject matter that I am very familiar with and should be able to weed out the nonsense.


“You are a very experienced b2b marketing professional with a wealth of knowledge on b2b marketing practices. now write a blog post for other b2b marketing professionals comparing salesforce and hubspot for all possible use cases. please provide examples why and when hubspot is better. please provide examples why and when salesforce is better. please write in a professional yet friendly manner and structure the blog post so it will rank highly on google for the keywords “hubspot vs salesforce”.

BARD’s response:

HubSpot vs Salesforce: Which is the Best CRM for B2B Marketing?

As a B2B marketing professional, you know that your CRM is essential to your success. It’s the hub that connects all of your marketing and sales activities, helping you track leads, nurture relationships, and close deals.

But with so many CRMs on the market, how do you choose the right one for your business?

In this blog post, we’ll compare two of the most popular CRMs for B2B marketing: HubSpot and Salesforce. We’ll look at their features, pricing, and use cases, so you can make an informed decision about which one is right for you.


HubSpot is a leading CRM platform that offers a wide range of features for B2B marketing. It’s known for its intuitive user interface, its powerful marketing automation tools, and its affordable pricing.

Here are some of the benefits of using HubSpot for B2B marketing:

User-friendly interface: HubSpot’s CRM is easy to use, even for beginners. The interface is clean and intuitive, and the menus are well-organized.

Powerful marketing automation: HubSpot’s marketing automation tools allow you to create personalized campaigns, track your results, and measure your ROI.

Affordable pricing: HubSpot offers a variety of pricing plans to fit any budget. Even the most basic plan includes all of the essential features you need to start marketing your business.


Salesforce is another leading CRM platform that offers a wide range of features for B2B marketing. It’s known for its robust reporting and analytics tools, its scalability, and its ability to integrate with other business systems.

Here are some of the benefits of using Salesforce for B2B marketing:

Robust reporting and analytics: Salesforce’s reporting and analytics tools give you deep insights into your marketing campaigns. You can track your results, identify trends, and optimize your campaigns for better results.

Scalability: Salesforce is a scalable CRM platform that can grow with your business. As your business grows, you can add more users, more data, and more features to your Salesforce instance.

Integrations: Salesforce can be integrated with other business systems, such as your ERP, your marketing automation platform, and your customer support system. This integration can help you streamline your business processes and improve your customer experience.\

Which CRM is Right for You?

So, which CRM is right for you? It depends on your specific needs and budget.

If you’re a small business or a startup, HubSpot is a great option. It’s affordable, easy to use, and packed with features.

If you’re a large enterprise with complex needs, Salesforce is a better option. It’s more expensive, but it offers more features and scalability.

Ultimately, the best way to choose a CRM is to try them both out and see which one you like better. Both HubSpot and Salesforce offer free trials, so you can test them out before you commit to a paid plan.


HubSpot and Salesforce are both great CRM platforms for B2B marketing. They offer a wide range of features, and they can both help you grow your business. The best way to choose a CRM is to try them both out and see which one you like better.”

ChatGPT’s response:

Title: HubSpot vs. Salesforce: Choosing the Right B2B Marketing Solution


In the world of B2B marketing, choosing the right software solution is crucial for success. Two leading platforms that often come up in discussions are HubSpot and Salesforce. Both offer a range of powerful features tailored to meet the needs of B2B businesses. In this blog post, we will compare HubSpot and Salesforce across various use cases, highlighting their respective strengths and helping you make an informed decision.

HubSpot: A Comprehensive Marketing Automation Suite

HubSpot has emerged as a leading player in the B2B marketing space due to its comprehensive suite of marketing automation tools. It is especially effective for small and medium-sized businesses looking for an all-in-one solution. 

Here are a few use cases where HubSpot shines:

a) Inbound Marketing: HubSpot’s inbound marketing tools, including content creation, SEO optimization, and lead nurturing, are designed to attract, engage, and convert prospects into customers. It offers robust blogging, social media, and email marketing features that enable businesses to create targeted campaigns and drive results.

Example: A B2B software company wants to generate leads through educational blog content and social media promotion. HubSpot’s integrated tools make it easy to create, publish, and distribute content, while tracking its performance and impact on lead generation.

b) Marketing Analytics and Reporting: HubSpot provides powerful analytics and reporting features, allowing marketers to measure the effectiveness of their campaigns, track website traffic, and monitor lead conversions. The platform’s intuitive dashboards and reports enable data-driven decision-making and help optimize marketing strategies.

Example: An e-commerce company wants to analyze the performance of different marketing channels to allocate resources effectively. HubSpot’s reporting capabilities provide insights into traffic sources, conversion rates, and customer behavior, enabling the company to refine its marketing tactics and maximize ROI.

c) CRM Integration: HubSpot’s CRM integration allows marketers to seamlessly align their marketing and sales efforts. The platform ensures a smooth handoff of leads, facilitates lead nurturing, and provides a unified view of the customer journey.

Example: A B2B service provider wants to automate lead nurturing and create personalized email campaigns based on customer interactions. HubSpot’s CRM integration enables the marketing team to track and nurture leads efficiently, ensuring a seamless transition from marketing to sales.

Salesforce: The Powerhouse CRM Solution

Salesforce has long been recognized as a powerhouse in the CRM space, offering a wide array of features tailored to sales and customer relationship management. 

Here are some scenarios where Salesforce excels:

a) Sales Pipeline Management: Salesforce provides a robust platform for managing the entire sales process, from lead generation to deal closure. Its customizable dashboards, opportunity tracking, and forecasting tools empower sales teams to manage their pipeline effectively and close deals faster.

Example: A B2B manufacturing company wants to streamline its sales process and improve pipeline visibility. Salesforce’s pipeline management features allow sales representatives to track leads, nurture opportunities, and collaborate with team members, resulting in improved sales efficiency.

b) Advanced Sales Analytics: Salesforce offers comprehensive analytics and reporting capabilities, allowing businesses to gain insights into sales performance, revenue forecasts, and customer behavior. It provides real-time data visualization tools to make data-driven decisions and uncover growth opportunities.

Example: A B2B software company wants to identify key sales trends and track revenue growth across multiple product lines. Salesforce’s advanced analytics enable the company to analyze data from various sources, uncover patterns, and make strategic decisions to optimize its sales strategy.

c) Integration and Customization: Salesforce’s robust ecosystem and extensive integration capabilities make it a flexible solution for businesses with complex processes. It can be customized to fit unique business needs, integrating with third-party tools and systems seamlessly.

Example: A B2B professional services firm needs to integrate its

CRM with project management software to streamline workflows and improve collaboration between teams. Salesforce’s integration capabilities enable a smooth flow of data and information, eliminating manual work and increasing productivity.


Choosing between HubSpot and Salesforce depends on your specific business requirements and priorities. HubSpot excels in providing a comprehensive marketing automation suite, ideal for small and medium-sized businesses looking for an all-in-one solution. On the other hand, Salesforce’s strength lies in its robust CRM capabilities, making it an excellent choice for businesses focused on sales and customer relationship management.

Remember to evaluate your company’s unique needs, consider factors such as scalability, integration capabilities, and budget constraints when making a decision. Both HubSpot and Salesforce offer powerful tools that can drive B2B marketing success when implemented correctly”.

Experiment results

Both BARD and ChatGPT provided reasonable answers. However, if you are a marketer trying to decide between these two solutions (Hubspot vs. Salesforce), their answers don’t provide any real insights necessary to make a decision. The answers remain very high level and don’t dive much deeper than what you can find on each company’s website. 

That being said, I provided scores from 1 (lowest) – 5 (highest) on the below topics:

Depth of detail34
Accuracy of information43
Accurate reply to prompt35
Provides value33
Average score3.44
ChatGPT is the clear winner but not by a lot. ChatGPT and BARD are new kids on the block but for professional b2b writing they are not yet at the point where they can take a short, simple prompt and deliver a blog article that provides real value to professional and experienced readers.

Compare the above responses to this article comparing Hubspot and Salesforce by There is obviously still a lot of work to be done to take an AI generated response to a query, and turn it into a blog post like the one by

However, they are great productivity tools, and when put int the hands of professional writers, who can fine tune and tweak the prompts, results can be improved significantly. At mvpGrow, we are actively experimenting with large scale content projects using ChatGPT and now also BARD. Contact us to see an example of how we supercharge the capabilities of generative AI tools.

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