Here’s a scenario that more than a few startups encounter: A lead comes in from your website, and lo and behold, it’s a potential customer who’s ready to buy. Unfortunately, your team doesn’t have a clear sales process yet—so there are delays in following up, communication between your team and the prospect breaks down, and the deal falls through. This could have all been avoided if you had a structured
It’s no secret that discovery calls are a cornerstone of the sales process, but they’re often underutilized. Many sales teams rush to pitch their product or service, missing the golden opportunity to truly understand their prospects’ needs and challenges. This can lead to missed connections, lost opportunities, and, ultimately, a less-than-stellar close rate. Research indicates that for a majority of businesses, the conversion rate from discovery calls to actual sales
In today’s crowded SaaS market, simply having a great product isn’t enough. To beat the competition, you need a go-to-market strategy that transforms your product into a growth engine. This is product-led growth (PLG), which leverages your product to attract, convert, and retain users and create organizational alignment across teams. With 91% of B2B SaaS companies investing more in this approach, it’s crucial to know if your startup’s PLG strategy
Jump to: In today’s rapidly evolving digital landscape, innovation is the lifeblood of success. Generative AI has emerged as a groundbreaking technology with the power to transform industries. One notable area where generative AI is making waves is B2B digital marketing. For instance, a well-known financial services company used a generative AI language platform to personalize its ad messaging, resulting in a 15% conversion rate increase. With results like this,
Did you know that 70% of marketers actively invest in content marketing, a strategy central to inbound marketing? Did that scratch your interest itch? Because we’re about to dive into a fascinating world where technology meets marketing. This is a world where engagement is king, and content is the currency. We’ll explore how some tech giants have nailed the inbound marketing game and how you can follow their lead. To
In the fast-paced B2B world, it’s easy to think that social media and the latest AI tools have become essential ways to generate leads. But search engine optimization (SEO) is more important than ever for B2B organizations. B2B online marketplaces grew 100% in 2022. 67% of B2B buyers start the purchasing process with research via search engines, and B2B companies generate 2x more revenue from organic search than any other
B2B startup founders know the drill. You take a great idea, put a team together to build an MVP, figure out the product/market fit, and if you’re lucky, you get fully funded. Maybe you even manage to sign up the first twenty or so customers. If you’ve gotten this far, your startup has cleared the first hurdle: the stage where most startups fail. What happens next is crucial—you need startup
As we start the first quarter of 2023, there are talks and predictions of discretionary spending slowing, an increase in the contingent labor market, growth of product management, and tech wage inflation. Whether your startup has or hasn’t been affected by the looming economic uncertainty, there’s one thing you need to move beyond it—effective marketing. But finding great marketing help can be confusing, especially if you’re searching Google. Depending on
The promise of startups is grand: take a game-changing idea, add tech-savvy friends, sprinkle it with investor money, stir for 18-hour days with Skittles and coffee, and what do you get? A business that changes the world? Rarely. In most cases, you get failure—hot, messy, often spectacular failure. But what if there was a way to tell your startup was in trouble? What would happen then? It’s not an exaggeration
Do not underestimate the importance of your site’s online forms. They can gather accurate data, keep track of the number of visitors you get, be tailored towards your customers, and most importantly, increase conversions. With the help of an online form creator, you can easily produce beautiful, fully interactive forms that can automate responses and collect data to provide crucial insights. But it’s not a case of embedding forms on
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