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Top 10 AI Marketing Tools for 2023
Eyal Katz

Top 10 AI Marketing Tools for 2025

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Rate this articleThe digital marketing landscape has been transformed by artificial intelligence (AI) seemingly overnight. New AI tools are revolutionizing how businesses approach marketing by unlocking valuable insights, streamlining processes, and delivering personalized experiences that resonate with their target audience. AI technology has already been integrated into online marketing activities by over 80% of industry experts, and a recent study indicated that more than 50% of respondents believe AI will

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Top 15 B2B Marketing Agencies for 2024
Eyal Katz

Top 15 B2B Marketing Agencies for 2025

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Rate this articleB2B marketing has always been challenging, but it’s become even more so over the last two years. Why? AI-powered tools have changed how campaigns, content, and strategies are created, and provide deeper analytics to parse. Additionally, the B2B buyer journey has always been long, but now buyers expect a more seamless, personalized experience supported by the right content and tech. These challenges require increased attention and investment by

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Top 10 B2B SEO Agencies for 2023
Eyal Katz

Top 10 B2B SEO Agencies for 2025

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Rate this articleIn the fast-paced B2B world, it’s easy to think that social media and the latest AI tools have become essential ways to generate leads. But search engine optimization (SEO) is more important than ever for B2B organizations.  B2B online marketplaces grew 100% in 2022. 67% of B2B buyers start the purchasing process with research via search engines, and B2B companies generate 2x more revenue from organic search than

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Top 10 B2B Content Marketing Agencies in 2023
Eyal Katz

Top 10 B2B Content Marketing Agencies in 2025

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Rate this articleWhen it comes to making B2B sales, the most crucial factor to consider is that buyers aren’t passive recipients of sales pitches. Instead, they’re active researchers, independently scouring online resources to gather vital information that aids purchasing decisions. This proactive approach means that companies need B2B content marketing that’s consistently visible, with compelling, value-packed content ready in every corner of the internet where a potential buyer might look.

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Top 10 Technical SEO Service Providers
Eyal Katz

Top 10 Technical SEO Service Providers

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Rate this articleWhen a B2B website underperforms in search, the first assumption is often that the content needs work. But rankings and visibility aren’t just driven by what’s on the page. They’re also shaped by how the site is built and maintained. Technical SEO focuses on the structure behind the scenes that allows a site to perform well in search. Even the best content will struggle to gain traction when

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What Is a Fractional CMO, and Is It the Right Choice for You
Eyal Katz

What Is a Fractional CMO, and Is It the Right Choice for You?

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Rate this articleWhen a SaaS startup starts gaining traction, the momentum feels real. New customers come on board, product feedback is encouraging, and there’s a growing sense of opportunity. However, if your startup lacks experienced marketing leadership, this early success can rapidly go off the rails. Without someone to set a clear strategy, your marketing efforts may become fragmented, and the initial momentum can dissipate as quickly as it appeared.

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Generative Engine Optimization (GEO) Tips, Examples, Necessary Components
Eyal Katz

Generative Engine Optimization (GEO): Tips, Examples, Necessary Components

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Rate this articleSearch is changing. Instead of scrolling through pages of ranked links, more people are relying on AI-generated answers to find information. AI-driven search tools like Google’s AI Overviews and ChatGPT Search summarize content and often remove the need to visit a website. For companies that depend on organic search traffic, this shift means their content strategy needs to evolve to a dual approach—optimizing for both AI-driven search and

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The CMO's Guide to PPC B2B Lead Generation
Eyal Katz

The CMO’s Guide to PPC B2B Lead Generation

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Rate this articleToday’s B2B buyers aren’t waiting for marketing teams to guide them through the funnel. They research independently, compare solutions, and shortlist vendors long before filling out a form. That makes it harder to generate leads using only organic content or outbound outreach. While these tactics improve visibility, they don’t always connect with buyers at the moment they’re ready to take action. To create a steady flow of high-quality

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B2D What Is It & How Is It Different
Eyal Katz

B2D: What Is It & How Is It Different?

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Rate this articleWhen was the last time a marketing strategy failed because it overlooked developers? It happens more often than you think. Developers are no longer passive users—they’re active decision-makers who can make or break a product’s success. From SaaS solutions to DevOps platforms, developers have the technical know-how and influence to steer company-wide adoption of tools and services. A recent survey revealed that 62% of developers influence technology purchases

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Top 11 Fintech Marketing Agencies
Eyal Katz

Top 11 Fintech Marketing Agencies

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Rate this articleImagine leading a fintech startup that’s poised to revolutionize the industry. Your product is innovative and the team is skilled—yet despite your best efforts, the messaging isn’t reaching its target audience. Potential users remain unconvinced or unaware, and growth stalls. Unfortunately, this situation is all too common.  Not only do fintech companies need to stand out, they must earn trust, comply with strict regulations, and explain complex financial

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