Rate this articleIf you’re a B2B marketer in SaaS and tech, you’ve probably noticed a slight decrease in traffic from Google to your content. It’s because AI and LLM tools have changed the game for buyer research. Instead of typing a query into Google and scanning through links to find out about your solution, some buyers now ask generative AI tools like ChatGPT or Perplexity for a direct answer, or
Rate this articleAcquiring new B2B customers is getting demonstrably harder for startups and scale-ups. Why? For one, the average B2B buying group now involves 6 to 10 decision-makers, each armed with their own research. This drags out deal cycles in a marketplace where the cost to win each new customer continues to rise. Another reason is that critical buying signals are often scattered across siloed systems, which prevents teams from
Rate this articleWhen a B2B startup starts to gain significant traction, its go-to-market strategy often isn’t built to handle scale. Sure, it works well enough in the beginning as marketing campaigns generate interest, the product delivers value, and sales teams close early deals. But as demand grows, gaps in operations and information flow emerge. Data might get scattered across marketing, sales, and product systems, making it hard to get a
Rate this articleB2B marketing is notorious for its long sales cycles; it can feel like playing chess where your opponent takes weeks between moves. Unlike B2C, where marketers get rapid feedback from a steady stream of customers, B2B teams often have to wait months to understand if their messaging is resonating. That’s why buyer personas have long been a cornerstone of B2B strategy. They help ground campaigns in the realities
Rate this articleB2B buyers rely heavily on search to find solutions. Whether they are researching a solution for a specific problem or comparing options, most of the process happens because they find your marketing content on a Search Engine Results Page (SERP) or in a Generative Engine query. That’s why your website’s search engine optimization (SEO) is a critical part of attracting leads. But strong search performance depends just as
Rate this articleFake news is more than just the scandalous headlines with AI-generated images that your mom shares on Facebook. In 2025, exaggerated claims and overstated narratives are deeply embedded in the venture-backed startup ecosystem. It may seem paradoxical. Why would respected investors embrace misinformation? The answer is unsurprising: because it works. In an ecosystem where attention drives valuation far more than accuracy, misinformation is often quietly enabled or conveniently
Rate this articleLaunching an innovative B2B or B2C product that addresses your ideal customer’s pain points is only the first hurdle on the road to business success. The real challenge comes in breaking through the noise to reach buyers where they’re at and effectively communicate your solution’s value. But today, there are more channels to address than ever before, and each needs specialized marketing content. Most businesses don’t have the
Rate this articleThe digital marketing landscape has been transformed by artificial intelligence (AI) seemingly overnight. New AI tools are revolutionizing how businesses approach marketing by unlocking valuable insights, streamlining processes, and delivering personalized experiences that resonate with their target audience. AI technology has already been integrated into online marketing activities by over 80% of industry experts, and a recent study indicated that more than 50% of respondents believe AI will
Rate this articleB2B marketing has always been challenging, but it’s become even more so over the last two years. Why? AI-powered tools have changed how campaigns, content, and strategies are created, and provide deeper analytics to parse. Additionally, the B2B buyer journey has always been long, but now buyers expect a more seamless, personalized experience supported by the right content and tech. These challenges require increased attention and investment by
Rate this articleIn the fast-paced B2B world, it’s easy to think that social media and the latest AI tools have become essential ways to generate leads. But search engine optimization (SEO) is more important than ever for B2B organizations. B2B online marketplaces grew 100% in 2022. 67% of B2B buyers start the purchasing process with research via search engines, and B2B companies generate 2x more revenue from organic search than