Rate this articleFor lean teams, engaging with an agency is often faster and more cost-effective than building the capability in-house, from scratch. With 40% of B2B marketers planning to increase paid advertising budgets, paid media remains a priority channel for companies focused on growth. Let’s compare the 10 leading B2B PPC agencies and explain how to choose the right partner for your stage, strategy, and spend. How we rated: We
Rate this articleB2B marketing has always been challenging, but it’s become even more so over the last two years. Why? AI-powered tools have changed how campaigns, content, and strategies are created, and provide deeper analytics to parse. Additionally, the B2B buyer journey has always been long, but now buyers expect a more seamless, personalized experience supported by the right content and tech. These challenges require increased attention and investment by
Rate this articleUnlike other social networks, LinkedIn is where people come to seek out and publish work-related content. Rather than exuberant selfies and images of beloved pets, on LinkedIn, you’re more likely to come across job postings, products, and events (more or less) relevant to your profession and educational background. LinkedIn is the place for B2B to be. When approached correctly, LinkedIn can be an invaluable tool for B2B organizations
Rate this articleB2B startup founders know the drill. You take a great idea, put a team together to build an MVP, figure out the product/market fit, and if you’re lucky, you get fully funded. Maybe you even manage to sign up the first twenty or so customers. If you’ve gotten this far, your startup has cleared the first hurdle: the stage where most startups fail. What happens next is crucial—you
Social or user generated content platforms like Quora, G2Crowd, and Capterra are gaining popularity as sources for software and other B2B product reviews.
Rate this articleFacebook is a great advertising platform but it’s not without its problems. With more advertisers joining every day, two of the most common problems that advertisers face are getting enough reach for your campaigns, and getting that reach at a cost effective price per click. Facebook doesn’t offer a whole lot of support to its advertisers, especially small ones. Since 2009, just a couple of years after Facebook