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ICP & outbound strategy
Target market, personas, buying triggers, account criteria, segment priorities, outreach offers, qualification logic, and handoff rules.
what improves
A target the team can actually agree on.
mvpGrow builds and runs SDR programs for B2B tech companies that need qualified conversations, cleaner prospecting, better follow-up, and a sales handoff that does not require a private detective.
ICP, account research, LinkedIn and email outreach, qualification, appointment setting, HubSpot handoff, agentic SDR ops, and the reporting that turns activity into pipeline.
for funded GTM teams that need more pipeline without building a full in-house SDR function — also useful from zero.
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The parts of outbound that sound simple — until your sales team has to do all of them while also closing deals.
Founders prospect between product calls. AEs do outreach when the pipeline gets uncomfortable. Marketing has a list. Sales has opinions about the list. HubSpot has missing fields and a surprisingly rich emotional life.
mvpGrow brings the pieces into one motion: ICP, prospecting, research, messaging, outreach, follow-up, qualification, appointment setting, CRM handoff, and the feedback loop that keeps it improving.
Good SDR work is not message volume with a calendar link attached. It needs the right accounts, real buyer context, consistent follow-up, practical qualification rules, and a clean handoff to sales. Novel concept, admittedly.
Pick a layer or hand us the whole motion. Each area is built to connect to the next — target account to qualified meeting, with humans in the middle.
Target market, personas, buying triggers, account criteria, segment priorities, outreach offers, qualification logic, and handoff rules.
what improves
A target the team can actually agree on.
Account sourcing, contact discovery, list QA, segmentation, enrichment inputs, exclusion rules, and campaign-ready lists.
what improves
Lists that survive the first scroll from a VP Sales.
Company context, role-specific pain, recent signals, industry cues, likely objections, and conversation starters per account.
what improves
Outreach has a reason to exist beyond the calendar.
Email and LinkedIn sequences, connection requests, follow-ups, objection responses, meeting asks, and fallbacks by persona.
what improves
Sequences that sound like your company, not a template pack.
Multi-touch outreach, follow-up cadence, response handling, manual personalization rules, and escalation for high-fit accounts.
what improves
A consistent motion across channels, run by people who reply.
Follow-up logic for warm replies, not-now responses, stalled conversations, event leads, content-driven leads, and reopened opps.
what improves
Conversations stop dying in someone's other inbox.
Fit checks, interest checks, routing rules, meeting booking, prep notes, handoff context, and disqualification reasons.
what improves
Sales gets meetings they actually want to take.
Lifecycle updates, lead source fields, SDR activity logging, task creation, meeting notes, ownership rules, and pipeline visibility.
what improves
CRM records become a useful artifact, not a graveyard.
AI-assisted research, lead summaries, follow-up reminders, routing QA, objection clustering, sequence insights, and NBA queues.
what improves
AI does the prep work; humans still decide who to call.
Activity reporting, reply quality, meeting quality, source and segment review, objection patterns, and next-priority decisions.
what improves
Reports that end in a decision queue, not a vanity dashboard.
AI tools make outbound better when they support judgment, not replace it. We use agentic workflows for research, queues, and CRM hygiene — humans still own messaging, qualification, and what should happen next.
ICP-fit account enters the queue with a real reason.
Context, persona, signals, likely objections — drafted.
An SDR shapes the angle and approves the variants.
LinkedIn + email touches with consistent cadence.
Replies handled by humans, not auto-responders.
Fit + intent checked against agreed criteria.
Clean record, notes, lifecycle, and sales context.
What worked, what stalled, what to adjust next.
Research, lead summaries, persona context, CRM QA, routing checks, follow-up queues, objection clustering, and reporting.
Choosing the target, shaping the message, approving personalization, qualifying fit, and deciding what should happen next. That's the difference between useful SDR ops and a thousand extremely confident emails nobody asked for.
We map the ICP, personas, account criteria, buying triggers, value proposition, outreach angle, and qualification rules.
outputs
ICP · target list · qualification rules
We create the account lists, research workflow, messaging, sequences, HubSpot process, reporting setup, and agentic support where it helps.
outputs
sequences · CRM process · agentic assists
We launch outreach, manage follow-ups, handle replies, qualify interest, book meetings, and keep sales informed with context they can actually use.
outputs
qualified meetings · sales context
We review reply quality, objections, segment performance, meeting quality, handoff gaps, and what the market is telling us — then adjust the motion.
outputs
segment plays · next-quarter roadmap
2–4 weeks
4–6 weeks
Monthly
4–8 weeks
Book a time and we'll map where your current SDR or outbound motion is leaking value, what should be fixed first, and what kind of SDR setup your stage actually needs.
If prospecting, follow-up, qualification, and sales handoff are all living in different places, we can bring them into one SDR motion — and help you figure out what to build, fix, launch, or stop.
no proof slides · no badges · just the motion