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Generative Engine Optimization (GEO) Tips, Examples, Necessary Components
Eyal Katz

Generative Engine Optimization (GEO): Tips, Examples, Necessary Components

Search is changing. Instead of scrolling through pages of ranked links, more people are relying on AI-generated answers to find information. AI-driven search tools like Google’s AI Overviews and ChatGPT Search summarize content and often remove the need to visit a website. For companies that depend on organic search traffic, this shift means their content strategy needs to evolve to a dual approach—optimizing for both AI-driven search and conventional search

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The CMO's Guide to PPC B2B Lead Generation
Eyal Katz

The CMO’s Guide to PPC B2B Lead Generation

Today’s B2B buyers aren’t waiting for marketing teams to guide them through the funnel. They research independently, compare solutions, and shortlist vendors long before filling out a form. That makes it harder to generate leads using only organic content or outbound outreach. While these tactics improve visibility, they don’t always connect with buyers at the moment they’re ready to take action. To create a steady flow of high-quality leads, marketers

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B2D What Is It & How Is It Different
Eyal Katz

B2D: What Is It & How Is It Different?

When was the last time a marketing strategy failed because it overlooked developers? It happens more often than you think. Developers are no longer passive users—they’re active decision-makers who can make or break a product’s success. From SaaS solutions to DevOps platforms, developers have the technical know-how and influence to steer company-wide adoption of tools and services. A recent survey revealed that 62% of developers influence technology purchases in their

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Top 10 Fintech Marketing Agencies
Eyal Katz

Top 10 Fintech Marketing Agencies

Imagine leading a fintech startup that’s poised to revolutionize the industry. Your product is innovative and the team is skilled—yet despite your best efforts, the messaging isn’t reaching its target audience. Potential users remain unconvinced or unaware, and growth stalls. Unfortunately, this situation is all too common.  Not only do fintech companies need to stand out, they must earn trust, comply with strict regulations, and explain complex financial products in

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Fintech Marketing Strategy: An Essential Blueprint for Success
Eyal Katz

Fintech Marketing Strategy: An Essential Blueprint for Success

Fintech is reshaping how individuals and businesses handle their finances. Digital wallets, robo-advisors, and embedded finance have evolved from buzzwords into practical tools that streamline everything from routine payments to complex investments. But with so many options on the market, even the most promising fintech solutions risk getting lost in the shuffle without a clear marketing strategy. The scale of the market becomes apparent when you consider that 5.76 billion

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Instagram B2B Marketing: 10 Essentials to Get it to Work
Eyal Katz

Instagram B2B Marketing: 10 Essentials to Get it to Work

Instagram is often dismissed as a playground for latte art and trendy influencers. But in reality, it can serve as a powerful stage for showcasing complex business solutions. Think of it this way: if you can visually capture the real-world impact of your product or service, you’ll snag the attention of key decision-makers who are already scrolling for fresh ideas and industry insights. Savvy marketers know you can’t simply dismiss

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SEO for Cybersecurity: 7 Industry-Specific Strategies
Eyal Katz

SEO for Cybersecurity: 7 Industry-Specific Strategies

The cybersecurity industry is at a crossroads. On one side, increasingly complex cyber threats are driving demand for effective security solutions. On the other, the marketplace is saturated with providers all vying for attention. But B2B decision-makers like CISOs and IT leaders don’t just need a solution—they need a partner they can trust. For cybersecurity brands, the challenge is being visible and credible at the exact moment prospects are searching

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CRM Pipeline Stages Every Sales Cycle Must Have
Eyal Katz

8 CRM Pipeline Stages Every Sales Cycle Must Have | mvpGrow

Here’s a scenario that more than a few startups encounter: A lead comes in from your website, and lo and behold, it’s a potential customer who’s ready to buy. Unfortunately, your team doesn’t have a clear sales process yet—so there are delays in following up, communication between your team and the prospect breaks down, and the deal falls through.  This could have all been avoided if you had a structured

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The Marketer's Guide to Webinar Promotion (with Examples)
Eyal Katz

The Marketer’s Guide to Webinar Promotion (with Examples) | mvpGrow

Imagine that you and your marketing team have poured hours into crafting the perfect webinar. The content is captivating and insightful, the speakers are well-known experts, and you picked exactly the right day and time (Tuesday, 11:00 AM) for maximum engagement. But when the webinar begins, your audience is a no-show. The worst part isn’t the disappointment—it’s that you missed an opportunity to grow your brand and connect with potential

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Marketing as a Service (MaaS) What Is it, and How to Choose a Service Provider
Eyal Katz

Marketing as a Service (MaaS): What Is it, and How to Choose a Service Provider?

If there’s one thing that B2B startups know for sure, it’s that building a strong marketing presence is critical for driving growth and staying competitive. Yet, many startups face an uphill battle due to limited resources and expertise. Without a dedicated team or the right tools, they risk missing out on significant opportunities to connect with their target audience and scale effectively. According to a recent survey, only 56.9% of

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