Why do so many B2B cybersecurity companies struggle to grow, even when the technology is strong and the market demand exists? Generally, most startups and growth-stage cybersecurity firms are built around product and security development. As such, their resources are focused on those goals, so they run lean in marketing and don’t have the internal execution capacity required to sell consistently. This gap means they struggle to sell at scale,

Most GTM teams don’t lose deals because they lack leads. They lose deals because the leads arrive without enough context, which destroys pipeline efficiency. This context issue means inbound and outbound records show up with missing information, like account matching.  Data quality is already a measurable revenue leak. 31% of CRM admins say poor-quality data costs them at least 20% of annual revenue, and nearly a quarter said less than

If you are running B2B marketing on HubSpot in 2026, you expect it to provide a dependable view of your prospects and customers as they navigate complex buying cycles. HubSpot now supports this with Breeze AI features that help score leads, update contact and company records, generate follow-up tasks, and summarize CRM information. But these capabilities depend on accurate information, and HubSpot can only act on the data it receives. 

Artificial intelligence has become impossible to ignore for B2B marketers. Not only is it rapidly infiltrating every app in your tech stack, but each week, a new “game-changing” AI tool arrives on an overwhelming wave of hype. But how are you going to figure out what platforms are just shiny objects and which ones will actually drive pipeline? Hiring another team to run pilot programs sorting the AI wheat from

Acquiring new B2B customers is getting demonstrably harder for startups and scale-ups. Why? For one, the average B2B buying group now involves 6 to 10 decision-makers, each armed with their own research. This drags out deal cycles in a marketplace where the cost to win each new customer continues to rise.  Another reason is that critical buying signals are often scattered across siloed systems, which prevents teams from seeing when