Campaign strategy & ICP
Goal, segment, offer, message, channel, funnel stage, and the qualification rules behind a "qualified lead".
what improves
A clear job for the campaign and a shared definition of a qualified lead.
We plan, build, and run B2B campaigns across paid, content, and direct channels. Messaging, landing pages, HubSpot, and sales feedback all work together to generate qualified demand.
Built for funded GTM teams with pipeline targets and earlier teams testing their first acquisition channels.
campaign_in
demand_out
These are the parts of campaign management that often end up split across teams until someone has to explain the numbers.
The media buy is only one part of the work. Campaigns go off course when creative, landing pages, tracking, routing, and sales feedback are managed separately.
We run the campaign as one connected system: ICP, offer, channel, creative, landing page, tracking, routing, follow-up, reporting, and the next decision in the backlog.
We set the strategy before spending, use AI to speed up QA and reporting, and keep budget and scaling decisions with people.
Bring us a single channel, a launch, or the full campaign. We connect the strategy to the channels, creative, landing pages, tracking, and the next round of changes.
Goal, segment, offer, message, channel, funnel stage, and the qualification rules behind a "qualified lead".
what improves
A clear job for the campaign and a shared definition of a qualified lead.
Recommendations across LinkedIn, Google, paid social, Reddit, programmatic, direct media, content syndication, and email by stage and fit.
what improves
A channel plan built around the buyer and campaign stage.
Intent mapping, keyword grouping, ad group logic, negatives, ad copy, landing page alignment, and conversion tracking.
what improves
Search spend focused on the terms that show intent.
Audience build, message variants, creative cadence, lead-form vs landing-page tests, retargeting, and CRM tie-back.
what improves
Paid social that leads to sales conversations.
Email promotions, syndication programs, direct media placements, influencer campaigns, partner placements, and niche community tests.
what improves
Demand spread across channels, so one platform does not carry the whole plan.
Ad copy, design variants, video shorts, hook testing, message-market fit checks, and per-channel adaptation.
what improves
Creative that carries the same idea across every channel.
Landing-page strategy, hero copy, form design, social proof, technical depth tiers, A/B testing, and conversion debugging.
what improves
Landing pages that continue the promise made in the ad.
UTM standards, source fields, lifecycle, lead routing, campaign objects, dashboards, and clean attribution down to deal.
what improves
Reporting that sales and marketing can reconcile to the pipeline.
Audience research, keyword clusters, creative variant planning, launch QA, UTM checks, lead summaries, anomaly review, and next-priority queues.
what improves
AI handles repetitive checks and drafts. People make the calls on budget and message.
Channel learning, creative learning, funnel movement, lead quality signals, sales feedback, budget decisions, next tests, and stop/scale recommendations.
what improves
A clear record of what to change next, tied to the numbers.
We use AI to speed up research, QA, anomaly review, and reporting. Our team owns the strategy, message, channel tradeoffs, and budget decisions.
Goal, ICP, offer, channels, creative direction, and KPIs.
Agents draft segments, keyword clusters, and creative angles.
Variant generation and pre-launch QA against the brief.
UTMs, pixels, forms, routing, and HubSpot wiring verified.
Our team manages media across channels, with AI supporting repetitive work.
New leads checked for fit, source, and routing accuracy.
Spend, CTR, CPL, and funnel anomalies surfaced for review.
Decisions logged: stop, scale, swap, retest, or wait.
AI helps draft audience research, keyword clusters, creative variants, launch QA, UTM checks, lead summaries, anomaly queues, and reports.
Our team decides the strategy, message, channel mix, budget, and priorities for the next 14 days.
We agree on the ICP, offer, channels, creative direction, tracking, landing page strategy, follow-up rules, and what counts as a qualified outcome.
brief · channel plan · tracking spec
We produce the creative and landing pages, set up ad accounts and HubSpot tracking, and connect lead routing, follow-up, and launch QA.
creative, LP, tracking, automations
We launch media, manage spend, watch quality, fix tracking issues, route leads, and keep sales in the loop.
live channels · qualified pipeline
We review results across channel, creative, audience, and funnel, then decide what to scale, stop, change, or test again.
decisions · next-cycle plan
4-6 weeks
4-8 weeks
Monthly
4-8 weeks
Book a time and we'll review your goals, channels, creative, landing pages, HubSpot tracking, and sales feedback loop, then propose where to start.
Good work should generate pipeline, improve the systems around it, support sales, and still make sense when the numbers reach the CRM.
“If you need someone to help you find the best product-market fit and take ownership of your marketing operation, he's one of the best I've met.”
“Eyal was instrumental in growing Connecteam's freemium sales funnel. His unique ability to combine a data-driven mindset, hands-on capabilities, and a strategic mindset was fundamental to Connecteam's product market fit and growth.”
“Eyal is a consummate professional. Within a short time he's significantly helped us become KPI driven, build a scalable marketing funnel, create a sustainable SEO strategy, and scale our hiring efforts for a growing marketing team.”
“His unique ability to combine technical know-how with marketing requirements made a usually stressful process seamless and created a foundation for our marketing ops.”
“Eyal has been a great strategic partner. Helping us with both short and long term projects, Eyal is thoughtful and always focuses on business impact rather than vanity metrics.”
“Overall, mvpGrow's mix of competence, inventiveness, and dedication to customer happiness made them an ideal partner.”
“mvpGrow's extensive grasp of SEO best practices and search engine algorithms was particularly impressive.”
“mvpGrow's say-do ratio, intelligence, and ability to solve problems quickly are impressive.”
If your channels, creative, landing pages, and dashboards are all telling different stories, we'll connect the work and show you where to start.
We review the campaign itself: channels, creative, landing pages, tracking, and pipeline.
Spectral
Lightrun
IncrediBuild
Jit
Tomorrow.io
Argon.io
Anecdotes.ai
Connecteam
CybeReady
Oktopost
Tabnine
Dot Compliance
CyberProof