Rate this article Imagine you’re a business owner, which you probably are if you’re here (unless you’re really into marketing theory, which, kudos to you). You’ve got a fantastic product or service you believe in, and you want to get it into the world. But how do you do that? You can’t exactly stand on the street corner shouting about it, can you? (Well, you could, but I wouldn’t recommend
Rate this articleFor your B2B content marketing to pay off, you need written content that engages potential customers. The content must speak their language, answer their questions, and position your brand as an industry leader. Your content not only needs to rank high on Google, but it also needs to provide value to your prospects and marketing tactics. B2B content marketing is the foundation of a steady flow of leads.
Rate this articleChatGPT has come into our world with a thunderous roar of millions of keyboard clicking at prompts. The somewhat unexpected level of interest that the general public has displayed in ChatGPT has led Google to quickly scramble their AI jets and get BARD off the ground and in flight. Is it too late though for BARD? ChatGPT has become so disruptive so quickly that for BARD to make
Rate this articleMany aspiring entrepreneurs have dreamed of an idea that changes the world. But only a few take steps to form a startup company and make that idea real. Fewer still navigate the journey through the startup lifecycle and emerge triumphant on the other side. But to get to a destination, you need a map—and to be a successful startup, you need to pass through the six stages of
Rate this articleAs we start the first quarter of 2023, there are talks and predictions of discretionary spending slowing, an increase in the contingent labor market, growth of product management, and tech wage inflation. Whether your startup has or hasn’t been affected by the looming economic uncertainty, there’s one thing you need to move beyond it—effective marketing. But finding great marketing help can be confusing, especially if you’re searching Google.
Rate this articleIf you want your tech startup to be successful, you need a full stack of CRM, marketing, sales, and customer service technology. But purchasing business tools and getting them working together is an expensive, time-consuming process—and it’s critical. With 90% of startups failing, including 63% of tech startups, there’s little margin for error. TechCrunch says the average startup spends approximately $7677.00 USD per month on IT technology. When
Rate this articleThe promise of startups is grand: take a game-changing idea, add tech-savvy friends, sprinkle it with investor money, stir for 18-hour days with Skittles and coffee, and what do you get? A business that changes the world? Rarely. In most cases, you get failure—hot, messy, often spectacular failure. But what if there was a way to tell your startup was in trouble? What would happen then? It’s not
Rate this articleMeta, the artist formerly known as Facebook, is looking to nab B2B marketing dollars from LinkedIn. But that’s not new or surprising. B2B products and service categories usually rake in more advertising dollars than B2C. Meta wants to make it as attractive as possible for B2B marketers to run campaigns on Facebook, Instagram, and WhatsApp. In August 2022, Meta introduced a set of new B2B targeting options for
Rate this articleIf your B2B company is not leveraging LinkedIn to drive sales, you’re neglecting the number one online platform for B2B lead generation. This means you’re missing out, as 40 percent of B2B marketers consider LinkedIn the most effective channel for driving high-quality leads, and 80 percent of B2B leads come from LinkedIn (vs. 13 percent from Twitter & 7 percent from Facebook). Considering the above, chances are you
Rate this articleSince your first girlfriend told you not to buy her a birthday present, and you actually listened, there hasn’t been an announcement this confusing. why confusing?! Because no one really knows the answer to the question: What do readers actually want? First, does the reader even matter? It’s Google’s world and we are all but players in it. Don’t know what readers want?! That’s ok. Google knows (or