Rate this article Imagine you’re a business owner, which you probably are if you’re here (unless you’re really into marketing theory, which, kudos to you). You’ve got a fantastic product or service you believe in, and you want to get it into the world. But how do you do that? You can’t exactly stand on the street corner shouting about it, can you? (Well, you could, but I wouldn’t recommend
Rate this articleThe digital marketing landscape has been transformed by artificial intelligence (AI) seemingly overnight. New AI tools are revolutionizing how businesses approach marketing by unlocking valuable insights, streamlining processes, and delivering personalized experiences that resonate with their target audience. AI technology has already been integrated into online marketing activities by over 80% of industry experts, and a recent study indicated that more than 50% of respondents believe AI will
Rate this articleFor your B2B content marketing to pay off, you need written content that engages potential customers. The content must speak their language, answer their questions, and position your brand as an industry leader. Your content not only needs to rank high on Google, but it also needs to provide value to your prospects and marketing tactics. B2B content marketing is the foundation of a steady flow of leads.
Rate this articleIn the fast-paced B2B world, it’s easy to think that social media and the latest AI tools have become essential ways to generate leads. But search engine optimization (SEO) is more important than ever for B2B organizations. B2B online marketplaces grew 100% in 2022. 67% of B2B buyers start the purchasing process with research via search engines, and B2B companies generate 2x more revenue from organic search than
Rate this articleChatGPT has come into our world with a thunderous roar of millions of keyboard clicking at prompts. The somewhat unexpected level of interest that the general public has displayed in ChatGPT has led Google to quickly scramble their AI jets and get BARD off the ground and in flight. Is it too late though for BARD? ChatGPT has become so disruptive so quickly that for BARD to make
Rate this articleMany aspiring entrepreneurs have dreamed of an idea that changes the world. But only a few take steps to form a startup company and make that idea real. Fewer still navigate the journey through the startup lifecycle and emerge triumphant on the other side. But to get to a destination, you need a map—and to be a successful startup, you need to pass through the six stages of
Rate this articleB2B startup founders know the drill. You take a great idea, put a team together to build an MVP, figure out the product/market fit, and if you’re lucky, you get fully funded. Maybe you even manage to sign up the first twenty or so customers. If you’ve gotten this far, your startup has cleared the first hurdle: the stage where most startups fail. What happens next is crucial—you
Rate this articleAs we start the first quarter of 2023, there are talks and predictions of discretionary spending slowing, an increase in the contingent labor market, growth of product management, and tech wage inflation. Whether your startup has or hasn’t been affected by the looming economic uncertainty, there’s one thing you need to move beyond it—effective marketing. But finding great marketing help can be confusing, especially if you’re searching Google.
Rate this articleIf you want your tech startup to be successful, you need a full stack of CRM, marketing, sales, and customer service technology. But purchasing business tools and getting them working together is an expensive, time-consuming process—and it’s critical. With 90% of startups failing, including 63% of tech startups, there’s little margin for error. TechCrunch says the average startup spends approximately $7677.00 USD per month on IT technology. When
Rate this articleThe promise of startups is grand: take a game-changing idea, add tech-savvy friends, sprinkle it with investor money, stir for 18-hour days with Skittles and coffee, and what do you get? A business that changes the world? Rarely. In most cases, you get failure—hot, messy, often spectacular failure. But what if there was a way to tell your startup was in trouble? What would happen then? It’s not
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