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Top 12 Generative AI Startups
Eyal Katz

Top 12 Generative AI Startups

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Rate this articleJump to: In today’s rapidly evolving digital landscape, innovation is the lifeblood of success. Generative AI has emerged as a groundbreaking technology with the power to transform industries. One notable area where generative AI is making waves is B2B digital marketing.  For instance, a well-known financial services company used a generative AI language platform to personalize its ad messaging, resulting in a 15% conversion rate increase. With results

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How to Win at Product Led Growth 3 Companies Doing it Right
Eyal Katz

How to Win at Product-Led Growth: 3 Companies Doing it Right

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Rate this articleAre sales- and marketing-led growth dead? The rise of Product-Led Growth (PLG) has disrupted traditional growth models and sparked a fundamental shift in how companies approach scaling. While sales and marketing-led approaches have long been tested, reliable strategies, PLG success stories have proven that there’s a new contender in town—and a new way to do business. As a go-to-market strategy transforming how products are designed and delivered, PLG

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5 Tips for Hiring a Content Marketing Consultant and Seeing Results 
Eyal Katz

5 Tips for Hiring a Content Marketing Consultant and Seeing Results 

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Rate this article Imagine you’re a business owner, which you probably are if you’re here (unless you’re really into marketing theory, which, kudos to you). You’ve got a fantastic product or service you believe in, and you want to get it into the world. But how do you do that? You can’t exactly stand on the street corner shouting about it, can you? (Well, you could, but I wouldn’t recommend

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Top 10 AI Marketing Tools for 2023
Eyal Katz

Top 10 AI Marketing Tools for 2023

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Rate this articleThe digital marketing landscape has been transformed by artificial intelligence (AI) seemingly overnight. New AI tools are revolutionizing how businesses approach marketing by unlocking valuable insights, streamlining processes, and delivering personalized experiences that resonate with their target audience. AI technology has already been integrated into online marketing activities by over 80% of industry experts, and a recent study indicated that more than 50% of respondents believe AI will

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How to Find a B2B Content Writer That Is Right for You
Eyal Katz

How to Find a B2B Content Writer That Is Right for You

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Rate this articleFor your B2B content marketing to pay off, you need written content that engages potential customers. The content must speak their language, answer their questions, and position your brand as an industry leader. Your content not only needs to rank high on Google, but it also needs to provide value to your prospects and marketing tactics. B2B content marketing is the foundation of a steady flow of leads.

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Top 10 B2B SEO Agencies for 2023
Eyal Katz

Top 10 B2B SEO Agencies for 2023

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Rate this articleIn the fast-paced B2B world, it’s easy to think that social media and the latest AI tools have become essential ways to generate leads. But search engine optimization (SEO) is more important than ever for B2B organizations.  B2B online marketplaces grew 100% in 2022. 67% of B2B buyers start the purchasing process with research via search engines, and B2B companies generate 2x more revenue from organic search than

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chatgpt vs bard: the experiment
Eyal Katz

ChatGPT vs. BARD: The Experiment

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Rate this articleChatGPT has come into our world with a thunderous roar of millions of keyboard clicking at prompts. The somewhat unexpected level of interest that the general public has displayed in ChatGPT has led Google to quickly scramble their AI jets and get BARD off the ground and in flight. Is it too late though for BARD? ChatGPT has become so disruptive so quickly that for BARD to make

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6 Stages of Startup Growth
Eyal Katz

6 Stages of Startup Growth

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Rate this articleMany aspiring entrepreneurs have dreamed of an idea that changes the world. But only a few take steps to form a startup company and make that idea real. Fewer still navigate the journey through the startup lifecycle and emerge triumphant on the other side. But to get to a destination, you need a map—and to be a successful startup, you need to pass through the six stages of

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Top 13 Startup Marketing Agencies
Eyal Katz

Top 13 Startup Marketing Agencies

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Rate this articleB2B startup founders know the drill. You take a great idea, put a team together to build an MVP, figure out the product/market fit, and if you’re lucky, you get fully funded. Maybe you even manage to sign up the first twenty or so customers. If you’ve gotten this far, your startup has cleared the first hurdle: the stage where most startups fail. What happens next is crucial—you

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Agency vs. Firm Why do we have both
Eyal Katz

Agency vs. Firm: Why do we have both?

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Rate this articleAs we start the first quarter of 2023, there are talks and predictions of discretionary spending slowing, an increase in the contingent labor market, growth of product management, and tech wage inflation. Whether your startup has or hasn’t been affected by the looming economic uncertainty, there’s one thing you need to move beyond it—effective marketing.  But finding great marketing help can be confusing, especially if you’re searching Google.

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