For B2B startups, the journey from a prospect to a loyal customer begins with a single, crucial step: capturing a quality lead. But distinguishing a promising lead from a dead end is no small feat in a vast sea of information and competition. This is where the art and science of lead enrichment come into play, a key differentiator for savvy B2B marketers and startups aiming to rise above the
One of the main quests for any B2B startup is a fat pipeline. A full funnel of leads means cash flow stability and predictable revenue, which gives a startup more resources to allocate toward growth. Most importantly, a fat pipeline gives investors confidence—and with VC funds scarce, that value can’t be understated. The question is, what’s the best marketing strategy to fill your pipeline to the brim? The answer is
People are watching videos everywhere, on every device, for every reason—and savvy tech and SaaS marketers are eager to leverage YouTube, the world’s most popular video platform, to enhance their lead generation strategies. YouTube has steadily emerged as a powerhouse in the B2B startup space, offering a rich and interactive medium where businesses can engage with potential leads dynamically. Globally, 55% of B2B buyers researching products and services find that
In the bustling world of B2B startups, outbound sales is akin to a rite of passage. This sales strategy is not just about making cold calls or sending unsolicited emails; it’s about actively reaching out and fostering relationships with potential clients. But in a time of instant messaging, email, and social media, does it really pay to pick up the phone and call? The answer, somewhat surprisingly, is yes. Companies
When it comes to making B2B sales, the most crucial factor to consider is that buyers aren’t passive recipients of sales pitches. Instead, they’re active researchers, independently scouring online resources to gather vital information that aids purchasing decisions. This proactive approach means that companies need B2B content marketing that’s consistently visible, with compelling, value-packed content ready in every corner of the internet where a potential buyer might look. CMI’s recent
Jump to: In today’s rapidly evolving digital landscape, innovation is the lifeblood of success. Generative AI has emerged as a groundbreaking technology with the power to transform industries. One notable area where generative AI is making waves is B2B digital marketing. For instance, a well-known financial services company used a generative AI language platform to personalize its ad messaging, resulting in a 15% conversion rate increase. With results like this,
The last twelve months have been challenging for growing B2B startups. The VC capital drought has created a shadow of uncertainty, while the rise of Generative AI has disrupted digital marketing and especially content marketing—a vital component for success. With so much at stake and the landscape changing by the minute, startups need an effective marketing content plan more than ever—but where can they turn? Enter Content Strategy Agencies. A
Did you know that 70% of marketers actively invest in content marketing, a strategy central to inbound marketing? Did that scratch your interest itch? Because we’re about to dive into a fascinating world where technology meets marketing. This is a world where engagement is king, and content is the currency. We’ll explore how some tech giants have nailed the inbound marketing game and how you can follow their lead. To
Are sales- and marketing-led growth dead? The rise of Product-Led Growth (PLG) has disrupted traditional growth models and sparked a fundamental shift in how companies approach scaling. While sales and marketing-led approaches have long been tested, reliable strategies, PLG success stories have proven that there’s a new contender in town—and a new way to do business. As a go-to-market strategy transforming how products are designed and delivered, PLG is taking
Imagine you’re a business owner, which you probably are if you’re here (unless you’re really into marketing theory, which, kudos to you). You’ve got a fantastic product or service you believe in, and you want to get it into the world. But how do you do that? You can’t exactly stand on the street corner shouting about it, can you? (Well, you could, but I wouldn’t recommend it.) This is
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