Imagine you’re a business owner, which you probably are if you’re here (unless you’re really into marketing theory, which, kudos to you). You’ve got a fantastic product or service you believe in, and you want to get it into the world. But how do you do that? You can’t exactly stand on the street corner shouting about it, can you? (Well, you could, but I wouldn’t recommend it.) This is where content marketing comes in. 

Content marketing is all about creating engaging, relevant, and valuable content that your audience wants to consume. It’s not about shouting “Buy my stuff” at the top of your lungs; instead, it’s about providing helpful information that your audience can use in their everyday lives. The idea is that by providing this kind of value, you build a relationship with your audience, and when they’re ready to buy, they’ll choose you because you’ve been there for them. It’s a bit like being a good friend, but with a business twist. Sounds complicated? It is. This is where a consultant can help.

So, why should you care about hiring a content marketing consultant? Well, consider the fact that while 77% of organizations have a content marketing strategy in place, only 9% would rate their strategy as excellent. This gap can be bridged by a content marketing consultant, who brings industry expertise, strategy formulation, and execution skills to the table.

Hiring a content marketing consultant is like getting a personal trainer for your business. Sure, you could go to the gym alone, but with a personal trainer, you have someone guiding you, pushing you, ensuring you’re doing things right. They keep you from making mistakes (like attempting that 200 lbs bench press on your first day) and help you get the most out of your workout. 

In the same way, a content marketing consultant guides you through the process, making sure you’re not wasting time or resources, and helping you get the most out of your marketing efforts. But if that’s not enough for you, here are a few additional benefits of hiring a content marketing consultant.

5 Benefits of a Content Marketing Consultant 

1. Subject Matter Expertise 

A content marketing consultant brings in-depth knowledge about your target audiences and exceptional copywriting skills. They come with hands-on experience and consistency, which are vital for driving positive business results from content marketing.

2. Strategy Formulation and Execution 

A good consultant will create a content strategy that educates and triggers actions from your specific audience. They create an execution plan based on their experience and research and set goals and metrics for tracking success.

3. Time and Resource Efficiency 

Hiring a consultant can free up your time for other valuable business activities. They will create relatable, engaging, and worthwhile content for your target audience, helping you maintain a consistent online presence.

4. Innovative Ideas 

A content marketing consultant can bring fresh, results-driven changes to your content marketing strategy, offering insights and ideas you might not have considered.

5. Buyer Persona Definition 

Defining your buyer persona is critical for a successful content marketing strategy. A content marketing consultant can help develop a highly detailed profile of your current and targeted customers, based on demographic, psychographic, and behavioral information.

How to Know If You Need a Content Marketing Consultant

If you’re unsure about your brand differentiation, lacking time to create high-quality content, looking for innovative ideas, or struggling to define your buyer personas, it’s time to consider hiring a content marketing consultant.

5 Tips for Hiring a Content Marketing Consultant

1. Check Their Expertise and Experience 

Ensure the consultant has a proven track record and relevant experience in your industry.

2. Ensure They Understand Your Business Goals 

They should be able to align your business objectives with your content marketing strategy.

3. Review Their Previous Work 

This will give you an insight into their style, quality, and effectiveness.

4. Discuss Their Strategy Approach 

Understand how they plan to drive results for your business.

5. Consider Their Network and Resources 

Check if they have a strong network of writers, designers, and other professionals to execute the strategy.

Hiring a content marketing consultant can significantly impact your B2B startup’s growth trajectory. It’s a strategic investment that can help you stand out in the crowded digital space, attract leads, and build a strong relationship with your audience. It’s not about just creating content; it’s about creating content that resonates with your audience, aligns with your brand, and ultimately drives business results.

Book a free 30-minute session with us if you have any questions about Content Marketing or growth marketing—we’re ready to help your business grow!