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Top 15 B2B Marketing Agencies for 2024
Eyal Katz

Top 15 B2B Marketing Agencies for 2024

B2B marketing has always been challenging, but it’s become even more so over the last two years. Why? AI-powered tools have changed how campaigns, content, and strategies are created, and provide deeper analytics to parse. Additionally, the B2B buyer journey has always been long, but now buyers expect a more seamless, personalized experience supported by the right content and tech. These challenges require increased attention and investment by companies—and many

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The Art of Cybersecurity Marketing Turning Fear into Trust and Clicks into Conversions
Eyal Katz

The Art of Cybersecurity Marketing: Turning Fear into Trust and Clicks into Conversions

As businesses pivot towards a digital-first future, the threat of cyberattacks grows increasingly sophisticated, making cybersecurity a cornerstone of modern business strategy. In this high-stakes arena, cybersecurity marketing is crucial in shifting the narrative from alarm to assurance and demonstrating how advanced security can be a compelling value proposition. Recent data underscore the urgency for increased business cybersecurity: the global cost of cybercrimes is expected to reach $8 trillion in

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SEO Lead Generation 12 Hacks to Get More than Just Traffic
Eyal Katz

SEO Lead Generation: 12 Hacks to Get More than Just Traffic

In an era where the efficiency of traditional digital advertising faces significant challenges due to regulations like the General Data Protection Regulation (GDPR) and widespread use of ad blockers, Search Engine Optimization’s (SEO) importance in lead generation has never been more pronounced. As more people take control of their privacy, marketers need to find different solutions. A recent study showed that one in six U.K. residents clear their browsing history

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YouTube Lead Generation: 5 Essentials for Success
Eyal Katz

YouTube Lead Generation: 5 Essentials for Success

People are watching videos everywhere, on every device, for every reason—and savvy tech and SaaS marketers are eager to leverage YouTube, the world’s most popular video platform, to enhance their lead generation strategies. YouTube has steadily emerged as a powerhouse in the B2B startup space, offering a rich and interactive medium where businesses can engage with potential leads dynamically. Globally, 55% of B2B buyers researching products and services find that

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Top 10 B2B Content Marketing Agencies in 2023
Eyal Katz

Top 10 B2B Content Marketing Agencies in 2023

When it comes to making B2B sales, the most crucial factor to consider is that buyers aren’t passive recipients of sales pitches. Instead, they’re active researchers, independently scouring online resources to gather vital information that aids purchasing decisions. This proactive approach means that companies need B2B content marketing that’s consistently visible, with compelling, value-packed content ready in every corner of the internet where a potential buyer might look. CMI’s recent

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Top 10 Content Strategy Agencies That Get Results
Sarai Cross

Top 10 Content Strategy Agencies That Get Results

The last twelve months have been challenging for growing B2B startups. The VC capital drought has created a shadow of uncertainty, while the rise of Generative AI has disrupted digital marketing and especially content marketing—a vital component for success. With so much at stake and the landscape changing by the minute, startups need an effective marketing content plan more than ever—but where can they turn? Enter Content Strategy Agencies. A

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Top 10 AI Marketing Tools for 2023
Eyal Katz

Top 10 AI Marketing Tools for 2023

The digital marketing landscape has been transformed by artificial intelligence (AI) seemingly overnight. New AI tools are revolutionizing how businesses approach marketing by unlocking valuable insights, streamlining processes, and delivering personalized experiences that resonate with their target audience. AI technology has already been integrated into online marketing activities by over 80% of industry experts, and a recent study indicated that more than 50% of respondents believe AI will significantly improve

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How to Find a B2B Content Writer That Is Right for You
Eyal Katz

How to Find a B2B Content Writer That Is Right for You

For your B2B content marketing to pay off, you need written content that engages potential customers. The content must speak their language, answer their questions, and position your brand as an industry leader. Your content not only needs to rank high on Google, but it also needs to provide value to your prospects and marketing tactics. B2B content marketing is the foundation of a steady flow of leads. 82% of

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Top 10 B2B SEO Agencies for 2023
Eyal Katz

Top 10 B2B SEO Agencies for 2023

In the fast-paced B2B world, it’s easy to think that social media and the latest AI tools have become essential ways to generate leads. But search engine optimization (SEO) is more important than ever for B2B organizations.  B2B online marketplaces grew 100% in 2022. 67% of B2B buyers start the purchasing process with research via search engines, and B2B companies generate 2x more revenue from organic search than any other

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chatgpt vs bard: the experiment
Eyal Katz

ChatGPT vs. BARD: The Experiment

ChatGPT has come into our world with a thunderous roar of millions of keyboard clicking at prompts. The somewhat unexpected level of interest that the general public has displayed in ChatGPT has led Google to quickly scramble their AI jets and get BARD off the ground and in flight. Is it too late though for BARD? ChatGPT has become so disruptive so quickly that for BARD to make an impact

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