Rate this articleIf you are running B2B marketing on HubSpot in 2026, you expect it to provide a dependable view of your prospects and customers as they navigate complex buying cycles. HubSpot now supports this with Breeze AI features that help score leads, update contact and company records, generate follow-up tasks, and summarize CRM information. But these capabilities depend on accurate information, and HubSpot can only act on the data
Rate this articleIn the fast-paced B2B world, it’s easy to think that social media and the latest AI tools have become essential ways to generate leads. But search engine optimization (SEO) is more important than ever for B2B organizations. B2B online marketplaces grew 100% in 2022. 67% of B2B buyers start the purchasing process with research via search engines, and B2B companies generate 2x more revenue from organic search than
Rate this articleArtificial intelligence has become impossible to ignore for B2B marketers. Not only is it rapidly infiltrating every app in your tech stack, but each week, a new “game-changing” AI tool arrives on an overwhelming wave of hype. But how are you going to figure out what platforms are just shiny objects and which ones will actually drive pipeline? Hiring another team to run pilot programs sorting the AI
Rate this articleAcquiring new B2B customers is getting demonstrably harder for startups and scale-ups. Why? For one, the average B2B buying group now involves 6 to 10 decision-makers, each armed with their own research. This drags out deal cycles in a marketplace where the cost to win each new customer continues to rise. Another reason is that critical buying signals are often scattered across siloed systems, which prevents teams from
Rate this articleB2B marketing is notorious for its long sales cycles; it can feel like playing chess where your opponent takes weeks between moves. Unlike B2C, where marketers get rapid feedback from a steady stream of customers, B2B teams often have to wait months to understand if their messaging is resonating. That’s why buyer personas have long been a cornerstone of B2B strategy. They help ground campaigns in the realities
Rate this articleLaunching an innovative B2B or B2C product that addresses your ideal customer’s pain points is only the first hurdle on the road to business success. The real challenge comes in breaking through the noise to reach buyers where they’re at and effectively communicate your solution’s value. But today, there are more channels to address than ever before, and each needs specialized marketing content. Most businesses don’t have the
Rate this articleThe digital marketing landscape has been transformed by artificial intelligence (AI) seemingly overnight. New AI tools are revolutionizing how businesses approach marketing by unlocking valuable insights, streamlining processes, and delivering personalized experiences that resonate with their target audience. AI technology has already been integrated into online marketing activities by over 80% of industry experts, and a recent study indicated that more than 50% of respondents believe AI will
Rate this articleB2B marketing has always been challenging, but it’s become even more so over the last two years. Why? AI-powered tools have changed how campaigns, content, and strategies are created, and provide deeper analytics to parse. Additionally, the B2B buyer journey has always been long, but now buyers expect a more seamless, personalized experience supported by the right content and tech. These challenges require increased attention and investment by
Rate this articleWhen it comes to making B2B sales, the most crucial factor to consider is that buyers aren’t passive recipients of sales pitches. Instead, they’re active researchers, independently scouring online resources to gather vital information that aids purchasing decisions. This proactive approach means that companies need B2B content marketing that’s consistently visible, with compelling, value-packed content ready in every corner of the internet where a potential buyer might look.
Rate this articleUnlike other social networks, LinkedIn is where people come to seek out and publish work-related content. Rather than exuberant selfies and images of beloved pets, on LinkedIn, you’re more likely to come across job postings, products, and events (more or less) relevant to your profession and educational background. LinkedIn is the place for B2B to be. When approached correctly, LinkedIn can be an invaluable tool for B2B organizations