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Top 15 B2B Marketing Agencies for 2024
Eyal Katz

Top 15 B2B Marketing Agencies for 2024

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Rate this articleB2B marketing has always been challenging, but it’s become even more so over the last two years. Why? AI-powered tools have changed how campaigns, content, and strategies are created, and provide deeper analytics to parse. Additionally, the B2B buyer journey has always been long, but now buyers expect a more seamless, personalized experience supported by the right content and tech. These challenges require increased attention and investment by

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Webinar Marketing Strategy 14 Steps to Fill Up Registration
Eyal Katz

Webinar Marketing Strategy: 14 Steps to Fill Up Registration

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Rate this articleA surprising B2B marketing strategy that’s not just surviving, but thriving today is an ‘old’ favorite—webinar marketing. Why? Because webinars offer a unique blend of education, engagement, and direct communication, all from the comfort of your screen of choice. They’re a powerful tool for marketers looking to share insights, spark conversations, and generate those precious leads. 73% of B2B marketers and sales leaders say webinars are the number

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6 Proven Ways to Measure Marketing Success
Eyal Katz

6 Proven Ways to Measure Marketing Success

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Rate this articleTo measure or not measure – is there even a question? In 2024,  it seems that “to measure or not to measure?” is not even a question you can afford to ask. That being said, measuring the impact of marketing activities can still be challenging not only from a technical perspective (how to measure?) but also strategically (what to measure?).  That makes it even more shocking when a

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13 Email Marketing KPIs to Add to Your Dashboard
Eyal Katz

13 Email Marketing KPIs to Add to Your Dashboard

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Rate this articleThere’s always a hot new B2B marketing trend to jump on, but “old school” email marketing remains a vital tool for startups and their CMOs. Its unique blend of accessibility and effectiveness makes it a must-have in any marketing strategy.  Consider this: a recent study shows that businesses see an average return of $36 for every dollar spent on email marketing. This striking figure showcases email marketing’s unparalleled

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11 Tips for Success with LinkedIn Lead Gen Forms
Eyal Katz

11 Tips for Success with LinkedIn Lead Gen Forms

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Rate this articleB2B marketing strategies constantly evolve to meet changes in the digital landscape, the B2B sales cycle, and technological breakthroughs. One thing has remained consistent: scouring the LinkedIn platform to generate high-quality leads. With its robust features and a user base of over 774 million professionals worldwide, LinkedIn is the go-to destination for B2B marketers looking to connect with decision-makers and industry professionals. Research indicates that 89% of B2B

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Top 9 Best Cybersecurity Marketing Agencies You Need to Know
Eyal Katz

Top 9 Best Cybersecurity Marketing Agencies You Need to Know

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Rate this articleCybersecurity is crucial for every company’s strategy in today’s tech-driven world. With more frequent and complex cyber threats, it’s clear that robust cybersecurity isn’t just a nice-to-have—it’s essential. But for many startups, the challenge doesn’t stop at creating solid security solutions. The real battle is often about getting noticed. Despite a rapidly growing market with expected revenues hitting $166.20 billion in 2023, new cybersecurity providers face a tough

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9 Top Tools for Automated Lead Generation in 2024
Eyal Katz

9 Top Tools for Automated Lead Generation in 2024

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Rate this articleIn the B2B sector, finding leads is crucial for startup growth. But there’s a problem—traditional lead generation methods are too slow for the fast-paced startup environment. Generating traffic and leads is a major hurdle for marketers. There’s pressure to find scalable solutions that maximize efficiency without compromising quality. To address this, 76% of companies are turning to automated lead generation tools. These tools streamline the lead generation process

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The Art of Cybersecurity Marketing Turning Fear into Trust and Clicks into Conversions
Eyal Katz

The Art of Cybersecurity Marketing: Turning Fear into Trust and Clicks into Conversions

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Rate this articleAs businesses pivot towards a digital-first future, the threat of cyberattacks grows increasingly sophisticated, making cybersecurity a cornerstone of modern business strategy. In this high-stakes arena, cybersecurity marketing is crucial in shifting the narrative from alarm to assurance and demonstrating how advanced security can be a compelling value proposition. Recent data underscore the urgency for increased business cybersecurity: the global cost of cybercrimes is expected to reach $8

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What is Lead Enrichment 8 Tips to Get the Most from Enrichment Tools
Eyal Katz

What is Lead Enrichment? 8 Tips to Get the Most from Enrichment Tools

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Rate this articleFor B2B startups, the journey from a prospect to a loyal customer begins with a single, crucial step: capturing a quality lead. But distinguishing a promising lead from a dead end is no small feat in a vast sea of information and competition. This is where the art and science of lead enrichment come into play, a key differentiator for savvy B2B marketers and startups aiming to rise

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Top 8 ABM Marketing Tools for a Fat Pipeline
Eyal Katz

Top 8 ABM Marketing Tools for a Fat Pipeline

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Rate this articleOne of the main quests for any B2B startup is a fat pipeline. A full funnel of leads means cash flow stability and predictable revenue, which gives a startup more resources to allocate toward growth. Most importantly, a fat pipeline gives investors confidence—and with VC funds scarce, that value can’t be understated. The question is, what’s the best marketing strategy to fill your pipeline to the brim? The

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