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Agency vs. Firm Why do we have both
Eyal Katz

Agency vs. Firm: Why do we have both?

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Rate this articleAs we start the first quarter of 2023, there are talks and predictions of discretionary spending slowing, an increase in the contingent labor market, growth of product management, and tech wage inflation. Whether your startup has or hasn’t been affected by the looming economic uncertainty, there’s one thing you need to move beyond it—effective marketing.  But finding great marketing help can be confusing, especially if you’re searching Google.

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How Does Hubspot for Startups Work?
Eyal Katz

How Does Hubspot for Startups Work?

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Rate this articleIf you want your tech startup to be successful, you need a full stack of CRM, marketing, sales, and customer service technology. But purchasing business tools and getting them working together is an expensive, time-consuming process—and it’s critical. With 90% of startups failing, including 63% of tech startups, there’s little margin for error. TechCrunch says the average startup spends approximately $7677.00 USD per month on IT technology. When

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All You Need to Know About Facebook’s New B2B Targeting
Eyal Katz

All You Need to Know About Facebook’s New B2B Targeting

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Rate this articleMeta, the artist formerly known as Facebook, is looking to nab B2B marketing dollars from LinkedIn. But that’s not new or surprising. B2B products and service categories usually rake in more advertising dollars than B2C. Meta wants to make it as attractive as possible for B2B marketers to run campaigns on Facebook, Instagram, and WhatsApp. In August 2022, Meta introduced a set of new B2B targeting options for

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How to choose a linkedin marketing agency
Eyal Katz

How to Choose a LinkedIn Marketing Agency

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Rate this articleIf your B2B company is not leveraging LinkedIn to drive sales, you’re neglecting the number one online platform for B2B lead generation. This means you’re missing out, as 40 percent of B2B marketers consider LinkedIn the most effective channel for driving high-quality leads, and 80 percent of B2B leads come from LinkedIn (vs. 13 percent from Twitter & 7 percent from Facebook). Considering the above, chances are you

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