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A Simple Guide to Creating a Hubspot Email Signature
Eyal Katz

A Simple Guide to Creating a Hubspot Email Signature

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Rate this articleWhile email has seemingly been around forever, it remains a very effective business marketing tool, especially for startups utilizing HubSpot’s email solution. Here’s a pro tip that many savvy email marketers don’t even know—your email signature is a secret lead generator hiding in plain sight. This small, often overlooked space at the bottom of your emails holds immense potential for growing your brand, generating more leads, and driving

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Webinar Marketing Strategy 14 Steps to Fill Up Registration
Eyal Katz

Webinar Marketing Strategy: 14 Steps to Fill Up Registration

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Rate this articleA surprising B2B marketing strategy that’s not just surviving, but thriving today is an ‘old’ favorite—webinar marketing. Why? Because webinars offer a unique blend of education, engagement, and direct communication, all from the comfort of your screen of choice. They’re a powerful tool for marketers looking to share insights, spark conversations, and generate those precious leads. 73% of B2B marketers and sales leaders say webinars are the number

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6 Proven Ways to Measure Marketing Success
Eyal Katz

6 Proven Ways to Measure Marketing Success

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Rate this articleTo measure or not measure – is there even a question? In 2024,  it seems that “to measure or not to measure?” is not even a question you can afford to ask. That being said, measuring the impact of marketing activities can still be challenging not only from a technical perspective (how to measure?) but also strategically (what to measure?).  That makes it even more shocking when a

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13 Email Marketing KPIs to Add to Your Dashboard
Eyal Katz

13 Email Marketing KPIs to Add to Your Dashboard

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Rate this articleThere’s always a hot new B2B marketing trend to jump on, but “old school” email marketing remains a vital tool for startups and their CMOs. Its unique blend of accessibility and effectiveness makes it a must-have in any marketing strategy.  Consider this: a recent study shows that businesses see an average return of $36 for every dollar spent on email marketing. This striking figure showcases email marketing’s unparalleled

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11 Tips for Success with LinkedIn Lead Gen Forms
Eyal Katz

11 Tips for Success with LinkedIn Lead Gen Forms

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Rate this articleB2B marketing strategies constantly evolve to meet changes in the digital landscape, the B2B sales cycle, and technological breakthroughs. One thing has remained consistent: scouring the LinkedIn platform to generate high-quality leads. With its robust features and a user base of over 774 million professionals worldwide, LinkedIn is the go-to destination for B2B marketers looking to connect with decision-makers and industry professionals. Research indicates that 89% of B2B

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Top 9 Best Cybersecurity Marketing Agencies You Need to Know
Eyal Katz

Top 9 Best Cybersecurity Marketing Agencies You Need to Know

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Rate this articleCybersecurity is crucial for every company’s strategy in today’s tech-driven world. With more frequent and complex cyber threats, it’s clear that robust cybersecurity isn’t just a nice-to-have—it’s essential. But for many startups, the challenge doesn’t stop at creating solid security solutions. The real battle is often about getting noticed. Despite a rapidly growing market with expected revenues hitting $166.20 billion in 2023, new cybersecurity providers face a tough

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The Art of Cybersecurity Marketing Turning Fear into Trust and Clicks into Conversions
Eyal Katz

The Art of Cybersecurity Marketing: Turning Fear into Trust and Clicks into Conversions

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Rate this articleAs businesses pivot towards a digital-first future, the threat of cyberattacks grows increasingly sophisticated, making cybersecurity a cornerstone of modern business strategy. In this high-stakes arena, cybersecurity marketing is crucial in shifting the narrative from alarm to assurance and demonstrating how advanced security can be a compelling value proposition. Recent data underscore the urgency for increased business cybersecurity: the global cost of cybercrimes is expected to reach $8

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What is Lead Enrichment 8 Tips to Get the Most from Enrichment Tools
Eyal Katz

What is Lead Enrichment? 8 Tips to Get the Most from Enrichment Tools

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Rate this articleFor B2B startups, the journey from a prospect to a loyal customer begins with a single, crucial step: capturing a quality lead. But distinguishing a promising lead from a dead end is no small feat in a vast sea of information and competition. This is where the art and science of lead enrichment come into play, a key differentiator for savvy B2B marketers and startups aiming to rise

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Top 8 ABM Marketing Tools for a Fat Pipeline
Eyal Katz

Top 8 ABM Marketing Tools for a Fat Pipeline

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Rate this articleOne of the main quests for any B2B startup is a fat pipeline. A full funnel of leads means cash flow stability and predictable revenue, which gives a startup more resources to allocate toward growth. Most importantly, a fat pipeline gives investors confidence—and with VC funds scarce, that value can’t be understated. The question is, what’s the best marketing strategy to fill your pipeline to the brim? The

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YouTube Lead Generation: 5 Essentials for Success
Eyal Katz

YouTube Lead Generation: 5 Essentials for Success

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Rate this articlePeople are watching videos everywhere, on every device, for every reason—and savvy tech and SaaS marketers are eager to leverage YouTube, the world’s most popular video platform, to enhance their lead generation strategies. YouTube has steadily emerged as a powerhouse in the B2B startup space, offering a rich and interactive medium where businesses can engage with potential leads dynamically. Globally, 55% of B2B buyers researching products and services

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