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YouTube Lead Generation: 5 Essentials for Success
Eyal Katz

YouTube Lead Generation: 5 Essentials for Success

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Rate this articlePeople are watching videos everywhere, on every device, for every reason—and savvy tech and SaaS marketers are eager to leverage YouTube, the world’s most popular video platform, to enhance their lead generation strategies. YouTube has steadily emerged as a powerhouse in the B2B startup space, offering a rich and interactive medium where businesses can engage with potential leads dynamically. Globally, 55% of B2B buyers researching products and services

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11 Fundamentals for Success with Outbound Sales
Eyal Katz

11 Fundamentals for Success with Outbound Sales

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Rate this articleIn the bustling world of B2B startups, outbound sales is akin to a rite of passage. This sales strategy is not just about making cold calls or sending unsolicited emails; it’s about actively reaching out and fostering relationships with potential clients. But in a time of instant messaging, email, and social media, does it really pay to pick up the phone and call? The answer, somewhat surprisingly, is

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Top 10 B2B Content Marketing Agencies in 2023
Eyal Katz

Top 10 B2B Content Marketing Agencies in 2023

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Rate this articleWhen it comes to making B2B sales, the most crucial factor to consider is that buyers aren’t passive recipients of sales pitches. Instead, they’re active researchers, independently scouring online resources to gather vital information that aids purchasing decisions. This proactive approach means that companies need B2B content marketing that’s consistently visible, with compelling, value-packed content ready in every corner of the internet where a potential buyer might look.

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Top 10 Content Strategy Agencies That Get Results
Sarai Cross

Top 10 Content Strategy Agencies That Get Results

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Rate this articleThe last twelve months have been challenging for growing B2B startups. The VC capital drought has created a shadow of uncertainty, while the rise of Generative AI has disrupted digital marketing and especially content marketing—a vital component for success. With so much at stake and the landscape changing by the minute, startups need an effective marketing content plan more than ever—but where can they turn? Enter Content Strategy

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Inbound Content Marketing: 8 Real-World Examples from Top Tech Companies
Sarai Cross

Inbound Content Marketing: 8 Real-World Examples from  Top Tech Companies

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Rate this articleDid you know that 70% of marketers actively invest in content marketing, a strategy central to inbound marketing? Did that scratch your interest itch? Because we’re about to dive into a fascinating world where technology meets marketing. This is a world where engagement is king, and content is the currency. We’ll explore how some tech giants have nailed the inbound marketing game and how you can follow their

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How to Win at Product Led Growth 3 Companies Doing it Right
Eyal Katz

How to Win at Product-Led Growth: 3 Companies Doing it Right

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Rate this articleAre sales- and marketing-led growth dead? The rise of Product-Led Growth (PLG) has disrupted traditional growth models and sparked a fundamental shift in how companies approach scaling. While sales and marketing-led approaches have long been tested, reliable strategies, PLG success stories have proven that there’s a new contender in town—and a new way to do business. As a go-to-market strategy transforming how products are designed and delivered, PLG

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5 Tips for Hiring a Content Marketing Consultant and Seeing Results 
Eyal Katz

5 Tips for Hiring a Content Marketing Consultant and Seeing Results 

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Rate this article Imagine you’re a business owner, which you probably are if you’re here (unless you’re really into marketing theory, which, kudos to you). You’ve got a fantastic product or service you believe in, and you want to get it into the world. But how do you do that? You can’t exactly stand on the street corner shouting about it, can you? (Well, you could, but I wouldn’t recommend

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Top 10 AI Marketing Tools for 2023
Eyal Katz

Top 10 AI Marketing Tools for 2023

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Rate this articleThe digital marketing landscape has been transformed by artificial intelligence (AI) seemingly overnight. New AI tools are revolutionizing how businesses approach marketing by unlocking valuable insights, streamlining processes, and delivering personalized experiences that resonate with their target audience. AI technology has already been integrated into online marketing activities by over 80% of industry experts, and a recent study indicated that more than 50% of respondents believe AI will

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How to Find a B2B Content Writer That Is Right for You
Eyal Katz

How to Find a B2B Content Writer That Is Right for You

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Rate this articleFor your B2B content marketing to pay off, you need written content that engages potential customers. The content must speak their language, answer their questions, and position your brand as an industry leader. Your content not only needs to rank high on Google, but it also needs to provide value to your prospects and marketing tactics. B2B content marketing is the foundation of a steady flow of leads.

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Top 10 B2B SEO Agencies for 2023
Eyal Katz

Top 10 B2B SEO Agencies for 2023

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Rate this articleIn the fast-paced B2B world, it’s easy to think that social media and the latest AI tools have become essential ways to generate leads. But search engine optimization (SEO) is more important than ever for B2B organizations.  B2B online marketplaces grew 100% in 2022. 67% of B2B buyers start the purchasing process with research via search engines, and B2B companies generate 2x more revenue from organic search than

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