In the bustling world of B2B startups, outbound sales is akin to a rite of passage. This sales strategy is not just about making cold calls or sending unsolicited emails; it’s about actively reaching out and fostering relationships with potential clients. But in a time of instant messaging, email, and social media, does it really pay to pick up the phone and call? The answer, somewhat surprisingly, is yes. Companies
When it comes to making B2B sales, the most crucial factor to consider is that buyers aren’t passive recipients of sales pitches. Instead, they’re active researchers, independently scouring online resources to gather vital information that aids purchasing decisions. This proactive approach means that companies need B2B content marketing that’s consistently visible, with compelling, value-packed content ready in every corner of the internet where a potential buyer might look. CMI’s recent
The last twelve months have been challenging for growing B2B startups. The VC capital drought has created a shadow of uncertainty, while the rise of Generative AI has disrupted digital marketing and especially content marketing—a vital component for success. With so much at stake and the landscape changing by the minute, startups need an effective marketing content plan more than ever—but where can they turn? Enter Content Strategy Agencies. A
Did you know that 70% of marketers actively invest in content marketing, a strategy central to inbound marketing? Did that scratch your interest itch? Because we’re about to dive into a fascinating world where technology meets marketing. This is a world where engagement is king, and content is the currency. We’ll explore how some tech giants have nailed the inbound marketing game and how you can follow their lead. To
Are sales- and marketing-led growth dead? The rise of Product-Led Growth (PLG) has disrupted traditional growth models and sparked a fundamental shift in how companies approach scaling. While sales and marketing-led approaches have long been tested, reliable strategies, PLG success stories have proven that there’s a new contender in town—and a new way to do business. As a go-to-market strategy transforming how products are designed and delivered, PLG is taking
Imagine you’re a business owner, which you probably are if you’re here (unless you’re really into marketing theory, which, kudos to you). You’ve got a fantastic product or service you believe in, and you want to get it into the world. But how do you do that? You can’t exactly stand on the street corner shouting about it, can you? (Well, you could, but I wouldn’t recommend it.) This is
The digital marketing landscape has been transformed by artificial intelligence (AI) seemingly overnight. New AI tools are revolutionizing how businesses approach marketing by unlocking valuable insights, streamlining processes, and delivering personalized experiences that resonate with their target audience. AI technology has already been integrated into online marketing activities by over 80% of industry experts, and a recent study indicated that more than 50% of respondents believe AI will significantly improve
For your B2B content marketing to pay off, you need written content that engages potential customers. The content must speak their language, answer their questions, and position your brand as an industry leader. Your content not only needs to rank high on Google, but it also needs to provide value to your prospects and marketing tactics. B2B content marketing is the foundation of a steady flow of leads. 82% of
In the fast-paced B2B world, it’s easy to think that social media and the latest AI tools have become essential ways to generate leads. But search engine optimization (SEO) is more important than ever for B2B organizations. B2B online marketplaces grew 100% in 2022. 67% of B2B buyers start the purchasing process with research via search engines, and B2B companies generate 2x more revenue from organic search than any other
ChatGPT has come into our world with a thunderous roar of millions of keyboard clicking at prompts. The somewhat unexpected level of interest that the general public has displayed in ChatGPT has led Google to quickly scramble their AI jets and get BARD off the ground and in flight. Is it too late though for BARD? ChatGPT has become so disruptive so quickly that for BARD to make an impact
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