Meta, the artist formerly known as Facebook, is looking to nab B2B marketing dollars from LinkedIn. But that’s not new or surprising. B2B products and service categories usually rake in more advertising dollars than B2C. Meta wants to make it as attractive as possible for B2B marketers to run campaigns on Facebook, Instagram, and WhatsApp. In August 2022, Meta introduced a set of new B2B targeting options for advertisers and
If your B2B company is not leveraging LinkedIn to drive sales, you’re neglecting the number one online platform for B2B lead generation. This means you’re missing out, as 40 percent of B2B marketers consider LinkedIn the most effective channel for driving high-quality leads, and 80 percent of B2B leads come from LinkedIn (vs. 13 percent from Twitter & 7 percent from Facebook). Considering the above, chances are you are already
Since your first girlfriend told you not to buy her a birthday present, and you actually listened, there hasn’t been an announcement this confusing. why confusing?! Because no one really knows the answer to the question: What do readers actually want? First, does the reader even matter? It’s Google’s world and we are all but players in it. Don’t know what readers want?! That’s ok. Google knows (or do they?).
If part one is designed to provide you with a methodology to perform the type of market research that actually means something, then part two is about providing you the tools you need to fill in the blanks with data on your industry and competitors.
Social or user generated content platforms like Quora, G2Crowd, and Capterra are gaining popularity as sources for software and other B2B product reviews.
You already know why you need to do market research so I’ll skip past answering “why”. The “How” is a lot murkier. That’s because market research is usually performed by large companies who hire market research companies. But, we can’t afford the time it takes to do that, and we definitely can’t afford the hefty price tag.
Yes, 490 onboarded in the first 5 months from product launch. Even If you build a product or service that has real value, you’re still just getting started. Until people discover, understand, and believe in what you have to offer, you alone are the user. How did we do it? I’m going to share with you 10 of our key onboarding tactics that have been successful. 490 websites over 5
Software is everywhere. It isn’t only in everything it is everything. That’s great for the software industry as a whole but as the industry matures startups will have a harder time. Whether you’re throwing around startup ideas over a couple of beers or you’re a research associate doing a SWOT analysis for a VC, startup ideas can come from anywhere, at anytime, and to anyone. My point is, ideas are
Facebook is a great advertising platform but it’s not without its problems. With more advertisers joining every day, two of the most common problems that advertisers face are getting enough reach for your campaigns, and getting that reach at a cost effective price per click. Facebook doesn’t offer a whole lot of support to its advertisers, especially small ones. Since 2009, just a couple of years after Facebook launched its
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