Rate this articleB2B startup founders know the drill. You take a great idea, put a team together to build an MVP, figure out the product/market fit, and if you’re lucky, you get fully funded. Maybe you even manage to sign up the first twenty or so customers. If you’ve gotten this far, your startup has cleared the first hurdle: the stage where most startups fail. What happens next is crucial—you
Rate this articleAs we start the first quarter of 2023, there are talks and predictions of discretionary spending slowing, an increase in the contingent labor market, growth of product management, and tech wage inflation. Whether your startup has or hasn’t been affected by the looming economic uncertainty, there’s one thing you need to move beyond it—effective marketing. But finding great marketing help can be confusing, especially if you’re searching Google.
Rate this articleIf you want your tech startup to be successful, you need a full stack of CRM, marketing, sales, and customer service technology. But purchasing business tools and getting them working together is an expensive, time-consuming process—and it’s critical. With 90% of startups failing, including 63% of tech startups, there’s little margin for error. TechCrunch says the average startup spends approximately $7677.00 USD per month on IT technology. When
Rate this articleThe promise of startups is grand: take a game-changing idea, add tech-savvy friends, sprinkle it with investor money, stir for 18-hour days with Skittles and coffee, and what do you get? A business that changes the world? Rarely. In most cases, you get failure—hot, messy, often spectacular failure. But what if there was a way to tell your startup was in trouble? What would happen then? It’s not
Rate this articleDo not underestimate the importance of your site’s online forms. They can gather accurate data, keep track of the number of visitors you get, be tailored towards your customers, and most importantly, increase conversions. With the help of an online form creator, you can easily produce beautiful, fully interactive forms that can automate responses and collect data to provide crucial insights. But it’s not a case of embedding
Rate this articleMeta, the artist formerly known as Facebook, is looking to nab B2B marketing dollars from LinkedIn. But that’s not new or surprising. B2B products and service categories usually rake in more advertising dollars than B2C. Meta wants to make it as attractive as possible for B2B marketers to run campaigns on Facebook, Instagram, and WhatsApp. In August 2022, Meta introduced a set of new B2B targeting options for
Rate this articleIf your B2B company is not leveraging LinkedIn to drive sales, you’re neglecting the number one online platform for B2B lead generation. This means you’re missing out, as 40 percent of B2B marketers consider LinkedIn the most effective channel for driving high-quality leads, and 80 percent of B2B leads come from LinkedIn (vs. 13 percent from Twitter & 7 percent from Facebook). Considering the above, chances are you
Rate this articleSince your first girlfriend told you not to buy her a birthday present, and you actually listened, there hasn’t been an announcement this confusing. why confusing?! Because no one really knows the answer to the question: What do readers actually want? First, does the reader even matter? It’s Google’s world and we are all but players in it. Don’t know what readers want?! That’s ok. Google knows (or
If part one is designed to provide you with a methodology to perform the type of market research that actually means something, then part two is about providing you the tools you need to fill in the blanks with data on your industry and competitors.
Social or user generated content platforms like Quora, G2Crowd, and Capterra are gaining popularity as sources for software and other B2B product reviews.
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