The promise of startups is grand: take a game-changing idea, add tech-savvy friends, sprinkle it with investor money, stir for 18-hour days with Skittles and coffee, and what do you get? A business that changes the world? Rarely. In most cases, you get failure—hot, messy, often spectacular failure. But what if there was a way to tell your startup was in trouble? What would happen then? It’s not an exaggeration
Do not underestimate the importance of your site’s online forms. They can gather accurate data, keep track of the number of visitors you get, be tailored towards your customers, and most importantly, increase conversions. With the help of an online form creator, you can easily produce beautiful, fully interactive forms that can automate responses and collect data to provide crucial insights. But it’s not a case of embedding forms on
Meta, the artist formerly known as Facebook, is looking to nab B2B marketing dollars from LinkedIn. But that’s not new or surprising. B2B products and service categories usually rake in more advertising dollars than B2C. Meta wants to make it as attractive as possible for B2B marketers to run campaigns on Facebook, Instagram, and WhatsApp. In August 2022, Meta introduced a set of new B2B targeting options for advertisers and
HubSpot is so much more than just a prevalent CRM. It’s an example of how software as a service (SaaS) can enable modern businesses to grow and scale their operations without investing in costly sales and marketing software from day one. Only a decade old, HubSpot became the go-to tool for most data-driven marketers. In addition to scalability and cloud-based maintenance-free software, HubSpot offers expansive integration options, further augmenting the
Content is king. Every marketer alive knows this. However, content is not a solution, but rather a tool marketers can use to accomplish vastly different goals. When it comes to digital marketing, one of the oldest and most proven strategies is SEO – search engine optimization. SEO content is the driver of the race to the top of the Google results page. Given how tight the race can be, you
Unlike other social networks, LinkedIn is where people come to seek out and publish work-related content. Rather than exuberant selfies and images of beloved pets, on LinkedIn, you’re more likely to come across job postings, products, and events (more or less) relevant to your profession and educational background. LinkedIn is the place for B2B to be. When approached correctly, LinkedIn can be an invaluable tool for B2B organizations to reach
If your B2B company is not leveraging LinkedIn to drive sales, you’re neglecting the number one online platform for B2B lead generation. This means you’re missing out, as 40 percent of B2B marketers consider LinkedIn the most effective channel for driving high-quality leads, and 80 percent of B2B leads come from LinkedIn (vs. 13 percent from Twitter & 7 percent from Facebook). Considering the above, chances are you are already
Since your first girlfriend told you not to buy her a birthday present, and you actually listened, there hasn’t been an announcement this confusing. why confusing?! Because no one really knows the answer to the question: What do readers actually want? First, does the reader even matter? It’s Google’s world and we are all but players in it. Don’t know what readers want?! That’s ok. Google knows (or do they?).
If part one is designed to provide you with a methodology to perform the type of market research that actually means something, then part two is about providing you the tools you need to fill in the blanks with data on your industry and competitors.
Social or user generated content platforms like Quora, G2Crowd, and Capterra are gaining popularity as sources for software and other B2B product reviews.
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