Rate this articleMeta, the artist formerly known as Facebook, is looking to nab B2B marketing dollars from LinkedIn. But that’s not new or surprising. B2B products and service categories usually rake in more advertising dollars than B2C. Meta wants to make it as attractive as possible for B2B marketers to run campaigns on Facebook, Instagram, and WhatsApp. In August 2022, Meta introduced a set of new B2B targeting options for

Rate this articleIf your B2B company is not leveraging LinkedIn to drive sales, you’re neglecting the number one online platform for B2B lead generation. This means you’re missing out, as 40 percent of B2B marketers consider LinkedIn the most effective channel for driving high-quality leads, and 80 percent of B2B leads come from LinkedIn (vs. 13 percent from Twitter & 7 percent from Facebook). Considering the above, chances are you