B2B startup founders know the drill. You take a great idea, put a team together to build an MVP, figure out the product/market fit, and if you’re lucky, you get fully funded. Maybe you even manage to sign up the first twenty or so customers. If you’ve gotten this far, your startup has cleared the first hurdle: the stage where most startups fail. What happens next is crucial—you need startup
As we start the first quarter of 2023, there are talks and predictions of discretionary spending slowing, an increase in the contingent labor market, growth of product management, and tech wage inflation. Whether your startup has or hasn’t been affected by the looming economic uncertainty, there’s one thing you need to move beyond it—effective marketing. But finding great marketing help can be confusing, especially if you’re searching Google. Depending on
If you want your tech startup to be successful, you need a full stack of CRM, marketing, sales, and customer service technology. But purchasing business tools and getting them working together is an expensive, time-consuming process—and it’s critical. With 90% of startups failing, including 63% of tech startups, there’s little margin for error. TechCrunch says the average startup spends approximately $7677.00 USD per month on IT technology. When you consider
Meta, the artist formerly known as Facebook, is looking to nab B2B marketing dollars from LinkedIn. But that’s not new or surprising. B2B products and service categories usually rake in more advertising dollars than B2C. Meta wants to make it as attractive as possible for B2B marketers to run campaigns on Facebook, Instagram, and WhatsApp. In August 2022, Meta introduced a set of new B2B targeting options for advertisers and
HubSpot is so much more than just a prevalent CRM. It’s an example of how software as a service (SaaS) can enable modern businesses to grow and scale their operations without investing in costly sales and marketing software from day one. Only a decade old, HubSpot became the go-to tool for most data-driven marketers. In addition to scalability and cloud-based maintenance-free software, HubSpot offers expansive integration options, further augmenting the
Unlike other social networks, LinkedIn is where people come to seek out and publish work-related content. Rather than exuberant selfies and images of beloved pets, on LinkedIn, you’re more likely to come across job postings, products, and events (more or less) relevant to your profession and educational background. LinkedIn is the place for B2B to be. When approached correctly, LinkedIn can be an invaluable tool for B2B organizations to reach
If your B2B company is not leveraging LinkedIn to drive sales, you’re neglecting the number one online platform for B2B lead generation. This means you’re missing out, as 40 percent of B2B marketers consider LinkedIn the most effective channel for driving high-quality leads, and 80 percent of B2B leads come from LinkedIn (vs. 13 percent from Twitter & 7 percent from Facebook). Considering the above, chances are you are already
Your on-demand marketing department